Digital Marketing Manager, Consumer Acquisition. Healthcare experience required

Job Overview

Ceresti is seeking a Performance Marketing Specialist to drive caregiver acquisition for its dementia management program. This role requires a deep understanding of CAC, ROAS, and conversion outcomes, with a focus on precision marketing and empathy.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels.
• Manage a six-figure annual paid media budget with full P&L accountability.
• Build, test, and iterate creative concepts in partnership with the Director of Marketing.
• Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel.
• Own A/B testing roadmap across creative, audience, and funnel stages.
• Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure.
• Design and operate email and SMS nurture sequences.
• Build cohort-based lifecycle programs.
• Translate data into actionable recommendations.
• Maintain Medicare compliance and HIPAA-conscious data hygiene.
• Support B2B demand generation.
• Hold the line on brand consistency.

Requirements

• 4–7 years of hands-on healthcare digital marketing experience with a focus on direct-to-consumer performance marketing.
• Proven track record managing paid media budgets of $500K+ annually.
• Deep expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel.
• Experience building landing pages and conversion flows.
• Experience operating email/SMS lifecycle platforms.
• Comfort with ambiguity and shifting priorities.
• Experience marketing to caregivers, adult children of aging parents, or aging-in-place audiences.
• Background in startup environments where you built something from zero to scale.

Qualifications

• Healthcare DTC experience.
• HIPAA-adjacent marketing experience.
• Familiarity with healthcare value-based care, Medicare Advantage, or CMS program contexts.

Benefits

• Competitive base salary
• Meaningful equity
• Benefits aligned to senior individual contributor talent in healthcare technology

Location & Start Date

• Remote within the U.S. Occasional travel for team offsites and key conferences.
• Start date: As soon as the right person is in place.

How to Apply

Send your resume and a short note about a campaign you're proud of, along with what you learned from it. We'll review every submission.