Marketing Manager

Role Overview

We are a fast-growing, multi-state cannabis enterprise spanning retail, delivery, manufacturing, and corporate consulting services with a mission to lead and innovate in the cannabis industry. Our CEO’s personal brand as a pioneering female leader in the space is a core part of our identity. We’re scaling aggressively, and we’re looking for people who are excited to build something meaningful alongside us.

Key Responsibilities

• Retail Marketing & In-Store Branding
• Lead retail marketing initiatives, in-store merchandising, and branding across our growing portfolio of locations.
• Develop and execute planograms, promotional materials, and visual merchandising strategies grounded in value-centric messaging.
• Brand Development & Creative Direction
• Oversee the creation, launch, and marketing of new brands for upcoming retail locations, ensuring alignment with our brand identity and business goals.
• Lead art direction, copywriting, and graphic design for all company brands across retail, CPG, and internal communications.
• Maintain a cohesive brand voice that is accessible and value-driven across all customer touchpoints.
• AI-Driven Marketing & Technology
• Leverage AI tools and platforms extensively for design, copywriting, content generation, social media optimization, and campaign efficiency.
• Stay current on emerging AI marketing platforms and proactively recommend and implement tools that increase output quality and reduce time-to-market.
• Collaborate with the technology team to launch websites, delivery platforms, and loyalty apps that are brand-aligned and optimized for user experience.
• Digital Marketing, CRM & Social Media
• Drive all digital marketing efforts including content creation, social media management, and CRM campaigns (text, email, loyalty programs), optimizing each channel for engagement and retention.
• Lead and oversee content development for social media, blogs, and digital platforms for retail, CPG brands, and CEO personal branding.
• Manufacturing & CPG Marketing
• Develop and implement marketing strategies for new CPG brands within the manufacturing division, from product positioning through launch execution.
• Public Relations & CEO Brand
• Manage PR for corporate and CPG brands, as well as the CEO’s personal brand, developing compelling narratives and fostering media relationships.
• Cross-Functional Collaboration & Team Building
• Partner with purchasing, sales, operations, and technology to drive revenue and ensure marketing strategies align with broader business objectives.
• Help build out the marketing department over time, managing and mentoring existing and new team members and establishing scalable processes as the organization grows.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of progressive marketing experience, with demonstrated ownership of brand, digital, and retail marketing functions.
• Proven, hands-on fluency with AI marketing tools for design, copy, social scheduling, and analytics. We’ll want to see real examples of how you’ve used these tools to drive results.
• Working knowledge of cannabis products, consumer trends, and the competitive landscape. You don’t need to be an active consumer, but you should be able to speak knowledgeably about the industry from day one.
• Strong creative skills with a value-centric, accessibility-first design sensibility. We’re focused on reaching everyday consumers, not building aspirational luxury brands.
• Exceptional written and verbal communication skills with a talent for clear, direct storytelling.
• Hands-on experience with CRM software, email marketing platforms, and social media management tools.
• Comfort operating in a fast-moving, entrepreneurial environment where you’ll often need to figure things out independently and move quickly with limited resources.
• Resilience and a growth mindset. You’ll receive candid, direct feedback regularly — and we’re looking for someone who welcomes that and uses it to sharpen their work.
• Ability to work on-site five days a week in our corporate office in Edina. Sorry, remote work is not an option.

Compensation & Benefits

Salary range: $85,000–$100,000, commensurate with experience.
Comprehensive benefits package including competitive medical, dental, vision, 401K, paid sick leave, paid time off and paid holidays.

How to Apply

If you’re a resourceful marketer who thrives in fast-paced, high-accountability environments and you’re excited about the opportunity to shape the marketing future of a leading cannabis company, we’d love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and a portfolio or examples of your work, including any AI-assisted outputs you’re proud of.