Marketing Manager

Job Number: 26096658 | Full Time | Located in McLean, Virginia (1700 Tysons Blvd) | Not remote

About the Role

Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region and liaises with regional eCommerce and Marketing teams to ensure all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

Responsibilities

• Develops and executes the overarching marketing strategy, including marketing plans and budgets for the hotel or group of hotels, aligning with business priorities and consulting with General Manager(s).
• Cultivates partnerships and participates in demand generation strategy development with Sales, Marketing & Revenue Management (SMR).
• Reconciles marketing plans monthly with accruals and forecasts in conjunction with the Director of Finance.
• Leads and partners with Hotel Operations to conceptualize and execute property-level programming and activation based on brand guidelines.
• Serves as the hotel’s brand guardian, ensuring all marketing reflects the brand voice.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy.
• Develops and manages property email marketing strategy, digital strategy across Marriott.com and third-party sites, paid media campaigns, and performance tracking.
• Supports group lead generation efforts.
• Runs, reviews, analyzes, and communicates key reports to stakeholders, adjusting strategy as needed.
• Manages internal and external partners to ensure deliverables align with hotel strategy.
• Develops an annual digital marketing plan to maximize hotel revenue and identify opportunities on third-party and local partner sites.
• Monitors and provides recommendations for SEO in collaboration with Marriott Digital Services (MDS) or agency.
• Sets overarching messaging strategy for the hotel or group of hotels aligned with positioning.
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content, and third-party/group site content.
• Manages photography distribution, including search photos, pre-arrival photos, and photo gallery management.
• Creates landing pages and Discovery Pages to enhance content.
• Manages guest communications (e.g., confirmation, pre-arrival).
• Identifies and cultivates partnerships internally and externally, including with Marriott Digital Services (MDS).
• Maintains frequent engagement with Area Directors of Marketing to communicate recommendations and actionable next steps.
• Manages PR agency (if applicable) or internal PR messaging and executes PR events and promotions.
• Manages outlet marketing opportunities on third-party and local partner sites.
• Defines in-house Food & Beverage (F&B) programming in partnership with the F&B Director and manages execution.
• Develops and implements social media strategy, including managing paid social media budget and strategy.
• Assists in reviewing social media content calendars and collecting local area and property events.
• Leads, owns, and directs asset development, including hotel collateral and photoshoots (sourcing, planning, execution, post-editing, and distribution).
• Measures and communicates the success of campaigns and digital performance using relevant reporting tools.
• Demonstrates strong relationship-building and negotiation skills with key internal and external partners/stakeholders (e.g., GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Collects, reviews, and submits invoices for property marketing efforts and manages the overall submission process.
• Completes other reasonable duties as requested by leadership.

Requirements

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major and 4 years of experience in sales, marketing, digital, or a related professional area (hospitality marketing or digital advertising experience preferred).
• OR 4-year bachelor’s degree in Marketing, Public Relations, Business, or related major and 2 years of experience in sales, marketing, digital, or a related professional area (hospitality marketing or digital advertising agency experience preferred).

Pay

$78,000 - $101,000 annually | Bonus eligible