Manager, Digital Marketing (Aesthetic Medical Device)

Responsibilities

• Lead annual and quarterly digital campaign planning across paid, owned, and earned channels.
• Translate brand goals into integrated media briefs, full-funnel activation plans, and audience strategies.
• Develop channel strategies across META, Google, programmatic, influencers, CTV, and retargeting.
• Build robust campaign roadmaps aligned to brand plans, launches, promotions, and event priorities.
• Drive the development of digital-first creative, storytelling frameworks, and content amplification plans.
• Partner with Brand, PR, and Comms teams to execute influencer content, KOL integrations, and co-branded content moments.
• Oversee digital extensions for major events (ASDS, AAD, roadshows), including pre-event demand, onsite digital capture, and post-event nurturing.
• Manage media agencies (BMF, Periphery, Meta Studios, etc.) to deliver high-performance campaigns.
• Own media plans, forecasting, pacing, and KPI alignment.
• Monitor weekly performance, optimizations, A/B testing, and creative refresh cadence.
• Own full-funnel analytics for awareness, engagement, traffic, lead generation, and conversion KPIs.
• Lead briefing, development, and QC of all digital creative assets (video, static, landing pages, CRM).
• Manage timelines, asset delivery, PRC submissions, and cross-functional stakeholder review.
• Ensure all creative meets brand standards, claim requirements, and compliance expectations.
• Partner with CRM and IT to build digital journeys connected to campaign triggers and segmentation.
• Align digital campaigns with landing page experience, UX best practices, SEO, and lead capture optimization.
• Ensure lead flow accuracy, tagging, tracking, and campaign attribution accuracy.
• Own campaign dashboards, measurement plans, and monthly/quarterly reporting.
• Identify trends, insights, and actionable optimizations for creative, audiences, budgets, and channels.
• Present performance insights to leadership with recommendations that drive continuous improvement.
• Support forecasting, budget pacing, and ROI tracking across all campaigns.

Qualifications

• Minimum bachelor’s degree in Marketing, Communications, Business, or related field, preferred MBA or advance degree.
• Five years of experience in digital marketing, paid media, brand activation, or omnichannel campaign roles.
• Proven track record leading integrated paid media campaigns across META, Google, programmatic, influencers, and CTV.
• Strong understanding of digital KPIs, media analytics, reporting dashboards, and testing frameworks.
• Experience managing creative production, PRC/med-legal review, and cross-functional approvals.
• Demonstrated experience managing direct reports, agencies, and complex timelines.
• Excellent project management, communication, and stakeholder leadership skills.