[WEBTOON] Senior Marketing Manager, Community & Social

Responsibilities

• Create and manage creator programs, recruiting influencers and community leaders with credibility among comics fans.
• Develop and brief creator content, ensuring high quality and alignment with the platform's vision.
• Design and implement creator-based growth programs, including referral mechanics and affiliate structures.
• Maintain an active presence on various social channels, including Reddit, Discord, Facebook groups, Twitter, and fan forums.
• Monitor community conversations and identify opportunities for engagement and action.
• Own the platform's official social channels, creating content calendars, posting cadences, and maintaining consistent branding.
• Align with Marvel/Disney's social operations to ensure consistency across the broader IP ecosystem.

Requirements

• 6+ years of experience in social media, community management, influencer marketing, or content creation, preferably at a media/entertainment/gaming company.
• Substantive knowledge of comics and pop culture fan communities.
• Proven experience developing creator-driven growth programs, including referral, affiliate, or ambassador structures with a direct connection to acquisition outcomes.
• Hands-on experience managing social channels with a meaningful following, accountable for performance beyond scheduling and publishing.
• Strong creative instincts and writing ability, capable of producing high-quality briefs and content concepts.
• High resilience and bias for action, operating effectively in a fast-moving environment with shifting context and a high standard of execution.
• Active presence in Marvel, graphic novel, or comics fan communities.
• Experience operating within IP licensor brand guidelines.
• Background in fan communities, conventions, or collector culture.
• Experience at a subscription or app-based product.