[WEBTOON] Marketing Manager - Brand & Partnerships

Essential Duties

• Plan and execute integrated marketing campaigns for WEBTOON titles, creators, and partner series launches, including long-lead planning, launch strategy, messaging, channel planning, and creative briefing.
• Collaborate with high-profile entertainment and publishing brands (e.g., Disney, Dark Horse, and others) to develop co-marketing strategies and campaign approvals to promote shared titles and IP.
• Develop strong, professional relationships and collaborate cross-functionally with internal teams (Content, Social, PR, Creative, Product, etc.) and external partners to ensure cohesive storytelling and alignment across all touchpoints.
• Drive marketing initiatives that strengthen WEBTOON's relationship with its comic creator community and shift brand perception to position WEBTOON as a premier destination for original stories and talent.
• Manage end-to-end campaign execution – from strategy and planning to rollout and post-campaign analysis – ensuring all campaigns are delivered on time, on brand, and against defined KPIs.
• Partner closely with the Senior Campaign Manager to support campaign media planning and brand health tracking studies.
• Build and maintain scalable campaign processes and documentation to improve cross-team collaboration, efficiency, and consistency in execution.
• Monitor and analyze campaign performance, providing actionable insights and optimizations to improve future activations and inform broader marketing strategy.
• Stay up to date on creator economy trends, platform innovations, and fan engagement best practices to keep WEBTOON's marketing at the forefront of digital storytelling culture.

Minimum Qualifications

• 5+ years of multidisciplinary experience in entertainment marketing
• Experience in working closely with creative teams and agencies to develop and execute creative assets, especially video
• Proven ability and comfort presenting to high-value, external partners - experience in brand partnerships is a plus
• Proven project and budget management skills
• Ability to successfully write and develop marketing plans
• Succeeds in working independently, managing multiple projects, working under pressure, and adapting to sudden changes in the work environment
• Ability to lead cross-functional teams and achieve goals through others including the diplomacy skills to manage collaborative workstreams across functions and internal teams
• Demonstrated ability to drive for resolution and results in complex situations
• Strong organizational and multi-tasking skills
• Showcases strong verbal, written, presentation, and the ability to distill complex issues and detailed analysis
• Quick learner on tools and processes and mix of analytic and commercial acumen
• Familiarity with WEBTOON and our IP is strongly preferred