Senior Manager, Regional Social Media Marketing & Community

About the role

The Senior Manager, Regional Social Media Marketing will lead social activation, creator, gamer and influencer driven engagement for Sandisk in the Americas, including the U.S., Canada, and Latin America. This role will shape how the brand shows up across social and creator channels, connecting Sandisk to the moments that matter to consumers.

Responsibilities

• Lead regional social activation and creator strategy across the Americas with a clear, consistent brand and point of view.
• Develop creator and influencer partnerships that feel natural, relevant, and built for each platform.
• Grow audiences and engagement through content that is simple, sharp, and rooted in consumer insight.
• Help Sandisk show up in gaming, creator, and lifestyle communities in ways that feel authentic and lasting.
• Work across product, brand, communications, retail, and regional teams to bring integrated campaigns to life.
• Become the main point of contact for regional ambassadors, providing direction, support, and ongoing partnership management.
• Lead social-first experiential activations that connect creators, consumers, and live brand moments, creating experiences designed to generate engagement, content, and lasting brand relevance.
• Lead, coach, and inspire a team with clarity, trust, and high standards.
• Represent the Americas social media function within Sandisk’s Consumer Business with credibility and perspective.
• Track, measure, and report performance to inform future decisions and improve results.
• Manage program budgets, partnership terms, contracts, and payment processes with care and precision.
• Establish clear measurement frameworks and KPIs to evaluate social strategy, creator activation, audience growth, engagement, and business impact, using insights to continuously optimize performance.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 10+ years of experience in social media, creator marketing, within a consumer brand or fast-paced consumer products environment.
• A strong understanding of creators, gamers, and digital culture.
• Experience leading consumer brands where relevance, story, and audience connection matter.
• Experience managing teams and influencing across functions and regions.
• Cultural awareness and precision when working across North America and Latin America.
• Familiarity with digital marketing tools, analytics platforms, and retail activation strategies.
• Strong analytical and commercial judgment.
• Familiarity with global brands and multicultural teams.
• Comfort working quickly, adapting to change, and rolling up sleeves when needed.
• Ability to interpret data and turn it into clear, business-focused recommendations.
• Experience presenting to executive audiences.
• Strong organizational, interpersonal, and project management skills.
• Ability to navigate ambiguity and help teams move forward with clarity.
• High emotional intelligence and strong self-awareness.
• Comfort with change management and process improvement.

Qualifications

• Strong leadership skills, including teamwork, flexibility, and creative problem solving.
• Confidence working across functions and influencing at all levels of the organization.
• Strong business judgment and sound decision-making.
• Experience working across global brands and multicultural teams.
• Multilingual capability, or experience working across diverse regional markets.
• Deep expertise across major social platforms, with a strong understanding of how to tailor content and engagement strategies for gaming, lifestyle, and consumer audiences.