Marketing & Social Media Senior Manager

The Block is the leading research, analysis, and news brand in the digital asset space. Founded in 2018, our team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7. We deliver deep insight into how digital assets interact with traditional finance, technology, governments, and markets, reaching hundreds of thousands of professionals through our website, Research Portal, podcast, and events.

Why Join The Block

• Shape the narrative of crypto education, media, and research
• Join a respected company with audience, platform, and reach to move markets
• Work remotely with a high-performance team that values ownership, speed, and clarity
• Be part of a business expanding beyond media into SaaS, certification, and enterprise offerings
• Competitive compensation, equity, and benefits package

Responsibilities

• Own and execute a comprehensive, platform-specific social media strategy aligned with The Block’s overall business objectives
• Create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging
• Support product marketing efforts, including positioning, messaging, launch campaigns, and promotional content for The Block’s research, SaaS, certification, and enterprise offerings
• Monitor audience interactions, respond to comments, and foster community engagement to build loyalty among readers, industry professionals, and enthusiasts
• Plan and implement social media and marketing campaigns, including budget management, ad creation, and optimization, to amplify reach, drive targeted traffic to The Block’s website, and generate demand for The Block’s products
• Collaborate with editorial, multimedia, product, and sales teams to integrate social media and marketing efforts with content production, product launches, partnered content, and reputation management
• Analyze performance data across social and marketing channels to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content
• Stay abreast of platform algorithms, emerging trends, and best practices in social media and product marketing for news and media organizations, particularly in fast-paced sectors
• Work with leadership team on corporate marketing efforts, especially with strategic partners and corporate PR

Requirements

• Applicants must be authorized to work in the United States on a permanent basis (no visa sponsorship available)

Pay

The pay range for this role is $95,000 - $120,000 USD per year (Remote in the United States). The salary range provided is a good faith estimate representative of all experience levels. The Block considers several factors when extending an offer, including but not limited to, the role, function and associated responsibilities, a candidate’s work experience, location, education/training, and key skills.

Benefits

• Remote work flexibility
• Paid time off (local holiday policies respected)
• Health and wellness benefits (varies by location)
• Flexible PTO
• 401(k) match

Schedule

You’ll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours.