Senior Media and Social Marketing Manager

About the Role

We are seeking a tactical expert who excels in lower-funnel conversion campaigns such as re-targeting and paid search. This role assists the Brand Media team in the operational execution of paid media campaigns across channels including Paid Search, Programmatic, and Social. The position offers a flexible work environment requiring in-office presence 4 days per week and can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA, or Tampa, FL. Relocation assistance is not available.

Responsibilities

• Develop media strategies for near-term conversion of re-targeting audiences.
• Balance a paid Search strategy between SEM and SEO while delivering on intended site traffic.
• Execute media campaigns by developing a tactical plan and project managing the end-to-end trafficking process.
• Measure and optimize campaign performance to deliver on conversion goals.
• Ensure accurate and up-to-date budget management.
• Collaborate with the Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
• Collaborate with internal stakeholders and management to understand the parameters for developing media strategies.
• Effectively communicate and collaborate with internal and external partners to ensure alignment with goals and prioritization.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor’s degree; OR 3 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 5 or more years of experience in a marketing, sales, advertising, and/or communications function, including at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Experience executing media buys in platforms including paid search (Google Ads, SA360, and Bing).

Skills & Qualifications

• Advanced knowledge of the digital or social marketing industry and practices.
• Advanced knowledge of Microsoft Office, Word, Excel, and PowerPoint.
• Advanced knowledge of the impact of social marketing on an omni-channel experience.
• Demonstrated success in developing search strategies in alignment with business goals, preferably across insurance and financial service products.
• Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
• Ability to manage multiple projects with attention to detail.
• Robust background with deep expertise in programmatic and social channels.
• Deep understanding of the military community.

Pay

Pay Range: $90,000.00 - $105,000.00 USD per year.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision.
• Spending accounts.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.