Senior Social Media & Community Manager

CircusTrix dba Sky Zone Senior Social Media & Community ManagerFull-TimeHybrid in Dallas, TX, or Remote in O&O States Department: Brand & Demand Reports to: VP Brand & Demand Marketing Travel: N/AFLSA: Exempt____________________ ABOUT US:CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow. JOB SUMMARY: The Sr. Social Media & Community Manager will serve as the day-to-day owner of Sky Zone's social presence, bringing our brand to life through engaging content, authentic community interaction, and seamless execution across our owned social channels. Working closely with the Vice President of Brand & Demand Marketing and Sky Zone's social agency, this role will help execute the social strategy by managing publishing, fostering community engagement, coordinating creator and influencer activations, and ensuring content is delivered consistently across channels. As the internal champion for social, this individual will play a critical role in connecting marketing campaigns, park experiences, and customer conversations to build brand affinity and support demand generation. The ideal candidate is passionate about social media, understands platform culture, enjoys engaging with online communities, and thrives in a collaborative, fast-paced environment. RESPONSIBILITIES: Social Media Strategy & PlanningPartner with Brand & Demand leadership and agency partners to develop and evolve Sky Zone’s social strategy in alignment with broader brand, marketing, and business objectivesHelp shape annual and seasonal social plans, including channel roles, audience priorities, content strategy, and key opportunities for the brandTranslate brand strategy, campaign priorities, and business objectives into clear social priorities and strategic directionBring forward proactive recommendations on emerging platforms, evolving consumer behaviors, and opportunities to strengthen Sky Zone’s social presence and relevance Content Publishing & Channel ManagementManage the day-to-day publishing across Instagram, Facebook, TikTok, YouTube, and emerging social platformsExecute the social content calendar in partnership with Sky Zone's social agency and internal marketing teamCoordinate publishing schedules, approvals, and asset managementEnsure content is accurate, on-brand, and optimized for each platformSupport the execution of seasonal campaigns, promotions, partnerships, and brand initiatives across social channels Community ManagementServe as the voice of Sky Zone across owned social channels by monitoring and engaging with comments, direct messages, tags, and brand mentionsFoster authentic conversations and build meaningful relationships with our online communityIdentify opportunities to encourage user-generated content and guest participationEscalate customer service, operational, or reputational issues to the appropriate internal teamsHelp cultivate an engaging, positive brand experience across all social touchpoints Content CreationCapture engaging photo and video content that brings the Sky Zone experience to life across social platformsCreate and edit social-first content, including Reels, TikToks, Stories, and short-form videos using mobile-first editing toolsProduce timely, platform-native content that supports campaigns, seasonal promotions, partnerships, and cultural momentsPartner with the social agency to supplement produced content with authentic, in-the-moment storytellingAssist with on-site content capture during events, park visits, creator activations, and brand experiences Agency & Cross-Functional PartnershipServe as the primary day-to-day partner to Sky Zone's social agencyCollaborate on content planning, campaign execution, creator activations, and reportingCoordinate with Brand, Digital, PR, Operations, Partnerships, and Creative teams to ensure integrated executionPartner with company-owned parks to support local content opportunities and community engagement Content Production & CoordinationCoordinate content requests, approvals, and production timelinesWork with creators, photographers, videographers, agency partners, and internal teams to facilitate content creationIdentify opportunities to capture authentic in-park moments that showcase the Sky Zone experienceMaintain and organize the social content library to support ongoing publishing needs Creator & Influencer SupportCoordinate creator visits, influencer activations, and content captureSupport creator communications, scheduling, logistics, approvals, and deliverablesPartner with the social agency on creator identification, campaign execution, and content usageHelp identify opportunities for user-generated content and creator storytelling Social Listening & Consumer InsightsMonitor social conversations, audience sentiment, and emerging cultural trendsSurface actionable consumer insights, recurring questions, and content opportunities to the marketing teamIdentify opportunities for Sky Zone to authentically participate in relevant social conversationsShare ongoing recommendations to improve engagement, content performance, and community growth Performance & ReportingMonitor channel performance and key social metricsOwn preparing recurring reports on audience growth, engagement, and content performanceProvide insights and recommendations based on platform trends and audience behaviorSupport the development of reporting frameworks that measure social's contribution to brand awareness, community engagement, and demand generation QUALIFICATIONS: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent experience6-8 years of experience managing social media for a consumer, retail, entertainment, hospitality, lifestyle, or franchise brandDeep understanding of Instagram, Facebook, TikTok, YouTube, and emerging social platformsExperience with community management and social publishing tools such as Social, Sprout Social, etc.Experience creating and editing short-form social content for Instagram, TikTok, Facebook, and YouTube ShortsStrong understanding of mobile content creation, including composition, lighting, video editing, caption writing, and platform best practicesComfortable shooting and editing content using an iPhone or similar mobile deviceExcellent written and verbal communication skillsStrong organizational skills with the ability to manage multiple priorities in a fast-paced environmentStrong understanding of platform trends, short-form video, creator culture, and social best practicesExperience working collaboratively with agencies and cross-functional teamsExperience supporting influencer or creator marketing programs·Experience with Soci, Sprout Social, Sprinklr, Later, Hootsuite, or similar social management platformsExperience working in entertainment, hospitality, retail, franchise, or consumer brands·Passion for creating engaging content and building online communities PHYSICAL REQUIREMENTS:This position requires the ability to remain stationery, with or without reasonable accommodation. Compensation range is $105,000-$130,000 + bonus opportunity, based on qualifications, experience, and performance. Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements. Application deadline: November 2, 2026 While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled. As a result, the posting may remain up beyond the stated deadline, but will not be removed before this date.