Senior Manager, Community & Social Media

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. No Job ID. Remove boilerplate etc. We need to parse the posting: It includes "Who We Are", "Who You Are", "What You'll Do", "How You'll Make An Impact", "What You'll Bring To The Role", "Why Job Seekers Choose Geotab", "How We Work", plus EEO etc. We need to map to headings: About the role (maybe "Who We Are" and "Who You Are"? Actually "About the role" could be description of role: maybe combine "Who You Are" and "What You'll Do"? But we need to follow instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content. We have content for responsibilities: "What You'll Do" and "How You'll Make An Impact". That's responsibilities. Requirements: maybe "What You'll Bring To The Role" includes experience, education, etc. Could be Requirements and Qualifications. Skills: maybe specific skills like proficiency with tools, etc. Benefits: "Why Job Seekers Choose Geotab" lists benefits: flexible working arrangements, home office reimbursement, baby bonus & parental leave top up, online learning, EV purchase incentive, competitive medical and dental benefits, retirement savings program. Also maybe "How We Work" includes flexible hybrid model, etc. But we should include Benefits section only if posting actually states them. Yes. Pay: Not mentioned. No salary. So we should NOT include Pay section. Schedule: Not mentioned specific schedule; maybe flexible hybrid but not explicit schedule. The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. Benefits we have. Schedule not explicitly stated; we have flexible hybrid working model but not a schedule like "full-time", "part-time". Might be considered schedule? Probably not specific enough. Safer to omit Schedule. Qualifications: Could be education etc. Could combine with Requirements. But we need to avoid thin sections. Perhaps we have Requirements (experience, leadership) and Qualifications (education, degree). Skills (tools, expertise). Benefits (list). Responsibilities (What You'll Do + How You'll Make An Impact). About the role maybe a brief summary: "Who We Are" and "Who You Are"? But "Who We Are" is company description, not role. Could be About the role: maybe combine "Who You Are" and "What You'll Do"? However we already have Responsibilities. About the role could be a short paragraph summarizing the role: maybe from "Who You Are: We are always looking for amazing talent..." and "What You'll Do: As a Senior Manager...". But we must not repeat job title. Could still include a paragraph. We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can organize into sections. Must not omit any substantive info. So we need to ensure we capture all points: company description, role description, responsibilities (list), impact (list), what you bring (experience, education, skills), benefits, how we work (flexible hybrid, etc). Also EEO statements etc are boilerplate to remove. Also "Please note: Geotab does not accept agency resumes..." is application instruction to remove. Also "If you got this far..." is encouragement, maybe keep? It's not boilerplate but it's motivational; could be considered part of "What You'll Bring To The Role"? Might be considered filler but it's substantive? It's encouraging to apply; maybe we can keep as part of "What You'll Bring To The Role" or a separate note? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The encouragement line is not exactly those; but it's more like a call to apply. Might be considered application instruction? It's not exactly instruction to apply but encouraging. Safer to keep? Might be considered filler but not prohibited. However we need to preserve ALL substantive information; that line is substantive? It's just encouraging; but we could keep it as a paragraph under "What You'll Bring To The Role" or as a separate section like "Encouragement". But we only have allowed headings list; we could add a paragraph under an existing section. We also have "How We Work" details: flexible hybrid working model, office, internet speed requirement, cloud-based apps, health and safety, work-life balance, online social events, etc. This could be part of Benefits or maybe a separate section like "Work Environment". Not in allowed headings; but we could incorporate into Benefits or About the role? Probably better to include under Benefits? But benefits are specific perks; work environment is not a benefit per se but could be part of "How We Work". Since we don't have a heading for that, we could incorporate into Benefits as additional bullet points? Might be okay. We also have "Geotab verifies candidates' eligibility to work in the United States through E-Verify..." that's legal boilerplate; remove. Other Employment Statements: EEO etc; remove. Thus final HTML will have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. Possibly also "How We Work" but not in list; maybe we can treat as part of Benefits or About the role. We need to avoid empty sections. Let's extract content: Company description (Who We Are): - Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” - We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. - Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. - Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. - Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. - Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. - Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. - Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. - Reach your full potential with Geotab. - To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. That's a lot; we can keep as paragraph(s) under About the role. Who You Are: - We are always looking for amazing talent who can contribute to our growth and deliver results! - Geotab is seeking a Senior Manager, Community & Social Media who will define strategy and lead execution across Geotab's global social media presence and community ecosystem. - If you love technology, and are keen to join an industry leader — we would love to hear from you! That could be part of About the role or a brief intro. What You'll Do (Responsibilities): - As a Senior Manager, Community & Social Media your key area of responsibility will be defining strategy and leading execution across Geotab's global social media presence and community ecosystem. - Operating with a commitment to operational excellence, this leader champions brand authority, trust, and continuous engagement across fleet operators, technology partners, and key industry stakeholders. - Key accountabilities include: * spearheading a high-impact, results-oriented global social media strategy across a variety of channels to accelerate sustainable community growth across customer, partner, and developer channels. * The leader of this team will be responsible for setting and maintaining the content and editorial standards of highest quality to solidify Geotab's market leadership in connected transportation. * You will need to work closely with key cross-functional teams in Product, Engineering, Marketing, Corporate Comms, Regional Marketing, Sales and Support. * To be successful in this role you will be a collaborative leader with strong written and verbal communication skills, exceptional editorial judgment, and a coaching, results-oriented leadership style. * In addition, the successful candidate will have strong analytical capabilities, deep expertise in B2B social media strategy, and proven experience building and scaling online communities in a fast-paced, matrixed environment. How You'll Make An Impact (more responsibilities): - Develop and own Geotab's global organic social media strategy across platforms like LinkedIn, YouTube, Facebook, and Instagram, defining platform-specific content for fleet managers, logistics professionals, and reseller partners. - Manage editorial calendars, publishing cadences, and real-time community engagement across all organic social channels. - Build, grow, and moderate Geotab's owned community platforms to drive adoption, active participation, and member retention among customers, partners, and developers. - Lead, mentor, and develop a team of social media managers and community specialists while establishing clear goals, performance standards, workflows, and governance frameworks. - Design and execute strategic community initiatives, including customer advocate programs, reseller/partner forums, industry advisory groups, and live programming (livestreams, webinars, podcasts). - Develop onboarding, recognition, and engagement programs to convert passive members into active community contributors. - Establish a social-first content framework, brand voice guidelines, and editorial standards to translate product milestones and thought leadership into engaging, platform-native assets. - Define and own the KPI framework for community and social channels, delivering regular performance dashboards to leadership and leveraging data to continuously test and iterate strategy. - Partner with paid media, brand, demand generation, and product marketing teams to align organic and paid strategies, embed social in launches, and champion employee advocacy. - Serve as a strategic partner to corporate communications and PR, managing social crisis response protocols and escalation playbooks to protect brand reputation. What You'll Bring To The Role (Requirements/Qualifications/Skills): - 7–10+ years of progressive experience in social media management, community building, digital marketing, or a related communications discipline. - Minimum 3–5 years of direct team leadership or people management experience. - Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field (an advanced degree like an MBA or Master's in Marketing/Communications is an asset). - Deep expertise in B2B social media strategy, organic growth, and building/scaling online communities across customer, partner, and developer segments. - Proficiency with social management and community platforms (e.g., Sprout Social, Hootsuite, Gainsight Communities, Khoros, Discourse) alongside analytical and listening tools. - Familiarity with fleet management, telematics, commercial IoT, or B2B SaaS industries, with familiarity in SEO and AEO principles. - Exceptional written and verbal communication skills, strong editorial judgment, collaborative stakeholder management, and crisis response experience. - If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. - Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. (application instruction -> remove) Why Job Seekers Choose Geotab (Benefits): - Flex working arrangements - Home office reimbursement program - Baby bonus & parental leave top up program - Online learning and networking opportunities - Electric vehicle purchase incentive program - Competitive medical and dental benefits - Retirement savings program - The above are offered to full-time permanent employees only How We Work (Work environment): - At Ge