Senior Manager, Social Media
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections when posting has real specific content. We need to map content to these headings.
We have:
- About the role: could be Description + Role Overview? The posting has "Description About Rho Nutrition" then "Role Overview". Could combine as "About the role". Use About the role
then paragraphs.
- Responsibilities: "What You'll Own" and "Key Responsibilities". Could combine under Responsibilities.
- Requirements/Qualifications: "Qualifications and Experience" includes Required Qualifications and Experience and Additional Preferred Qualifications. Could put under Qualifications.
- Skills: maybe not explicit separate; but we could include under Qualifications.
- Benefits: Not mentioned besides compensation? There's no explicit benefits. So we should not create Benefits section unless posting actually states them. It does not list benefits like health insurance etc. So omit.
- Pay: Compensation section: "Compensation Estimated salary range: $90k-$120k, depending on experience." That's specific, so include Pay.
- Schedule: Not mentioned. Omit.
Also Department and Location: we can fold into a short
maybe after headings? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include a
with Department: Marketing, Location: Remote - US. We must preserve all substantive information, not invent or summarize away detail. Must not include boilerplate like EEO etc. There's none. We need to output only HTML fragment, no /, no markdown fences. Thus produce something like:
Department: Marketing | Location: Remote - US
Then sections. We need to use- for any list of duties/requirements/benefits. For paragraphs of prose use
. We need to decide what content is list vs prose. The "What You'll Own" includes bullet-like sentences but not actual bullet list. It's paragraphs with bold headings? Actually the text: "What You'll Own Social Strategy & GrowthOwn the vision, strategy, and growth of Rho’s social channels, including Instagram, TikTok, LinkedIn and emerging platforms.Set the channel strategy, content pillars, programming, and priorities, and evolve them based on audience behavior, platform dynamics, and business goals.Establish a culture of testing and optimization, using performance data, trends, and consumer insights to determine what we do next.Identify and lead opportunities to grow Rho’s reach, engagement, and relevance across social.Content, Creative & ScienceLead the development of Rho’s social content strategy and maintain a strong pipeline of original, platform-native ideas.Turn Rho’s science, ingredients, and product benefits into scroll-stopping storytelling that is compelling without compromising scientific credibility or oversimplifying the science.Find the hook, insight, or unexpected angle that turns complex science, consumer questions, and cultural conversations into content people want to watch and share.Community & Consumer InsightsOwn the use of social and community insights to deepen our understanding of the consumer and shape content strategy.Turn comments, DMs, reviews, creator feedback, and social conversations into actionable content ideas and opportunities for the brand.Build a social presence that actively participates in relevant conversations rather than simply broadcasting to an audience.Cross-Functional LeadershipServe as the senior owner of social across Rho, partnering with Brand, Creative, Growth, Partnerships, Retail, Events, Product, and CX to connect social to broader company initiatives.Lead social and content workstreams from strategy through execution, setting priorities, driving timelines, managing stakeholders, and ensuring work gets across the finish line.Bring a strong point of view, proactively identify opportunities, make decisions, and solve problems with a high degree of autonomy.Keep leadership informed through clear recommendations, progress updates, and performance insights, while maintaining ownership of the work." That's a dense paragraph with headings inside. We could break into
- for each major bullet? The instruction: Use
- for any list of duties/requirements/benefits. The content is essentially a list of duties. So we could treat each bold heading as a list item. However we need to preserve all substantive information; we can convert to list items preserving the text.
Similarly "Key Responsibilities" also list-like.
We could combine both under Responsibilities section as a list.
Qualifications: list of required qualifications and preferred qualifications.
We need to decide to not lose detail.
Let's extract:
Description About Rho Nutrition: paragraph.
Role Overview: paragraph.
What You'll Own: we can break into items:
- Social Strategy & Growth: Own the vision, strategy, and growth of Rho’s social channels, including Instagram, TikTok, LinkedIn and emerging platforms. Set the channel strategy, content pillars, programming, and priorities, and evolve them based on audience behavior, platform dynamics, and business goals. Establish a culture of testing and optimization, using performance data, trends, and consumer insights to determine what we do next. Identify and lead opportunities to grow Rho’s reach, engagement, and relevance across social.
- Content, Creative & Science: Lead the development of Rho’s social content strategy and maintain a strong pipeline of original, platform-native ideas. Turn Rho’s science, ingredients, and product benefits into scroll-stopping storytelling that is compelling without compromising scientific credibility or oversimplifying the science. Find the hook, insight, or unexpected angle that turns complex science, consumer questions, and cultural conversations into content people want to watch and share.
- Community & Consumer Insights: Own the use of social and community insights to deepen our understanding of the consumer and shape content strategy. Turn comments, DMs, reviews, creator feedback, and social conversations into actionable content ideas and opportunities for the brand. Build a social presence that actively participates in relevant conversations rather than simply broadcasting to an audience.
- Cross-Functional Leadership: Serve as the senior owner of social across Rho, partnering with Brand, Creative, Growth, Partnerships, Retail, Events, Product, and CX to connect social to broader company initiatives. Lead social and content workstreams from strategy through execution, setting priorities, driving timelines, managing stakeholders, and ensuring work gets across the finish line. Bring a strong point of view, proactively identify opportunities, make decisions, and solve problems with a high degree of autonomy. Keep leadership informed through clear recommendations, progress updates, and performance insights, while maintaining ownership of the work.
Key Responsibilities: list:
- Lead the development and execution of Rho’s social content strategy across channels, ensuring a consistent and differentiated presence.
- Direct the social content pipeline from concept through execution, setting priorities and ensuring a high standard of creative quality.
- Develop and oversee social-first campaigns, series, and programming that drive brand awareness, engagement, and growth.
- Partner with Creative and cross-functional teams to shape and execute social initiatives across product launches, campaigns, partnerships, and key brand moments.
- Establish and oversee the approach to social trends, creators, cultural moments, and community engagement, identifying opportunities for Rho to stay relevant and grow its audience.
- Own social performance reporting and optimization, translating audience and performance insights into strategic recommendations and action.
- Represent the social perspective across the organization, bringing a strong point of view to how Rho shows up, communicates, and connects with its audience.
Qualifications and Experience:
Required Qualifications and Experience:
- 5+ years of experience in social media, content, brand, or digital marketing
- 3+ years owning social strategy and channel growth at a senior level.
- Proven experience building and executing social strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
- Proven track record developing social campaigns, content series, and platform-native creative.
- Experience leading cross-functional creative projects from concept through execution.
- Experience building and managing social communities, including audience engagement and community-driven content.
- Experience using social performance data and audience insights to inform strategy and optimize content.
- Strong understanding of social trends, creator ecosystems, and platform best practices.
- Experience working in a fast-paced, high-growth consumer brand environment.
Additional Preferred Qualifications:
- Experience in health, wellness, beauty, nutrition, or other science-driven consumer brands.
- Experience with photography, graphic design, or other visual content creation.
- Experience translating technical or scientific topics into consumer-facing content.
- Experience working with creators, influencers, and UGC programs.
- Experience supporting social commerce, paid social, or performance marketing initiatives.
- Experience building a social presence from the ground up or scaling a rapidly growing brand.
- Experience managing external agencies, freelancers, or creative partners.
What Does Success Look Like in This Role: paragraph.
Why Join Rho Nutrition: paragraph.
Compensation: paragraph.
We need sections: About the role (Description + Role Overview). Responsibilities (What You'll Own + Key Responsibilities). Qualifications (Required + Preferred). Maybe also a section for "Success Metrics"? Not in allowed headings. Could put under Qualifications? But better to include as a separate section maybe "What Success Looks Like". However allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. No "Success". Could incorporate into Qualifications or Responsibilities? Might be better to include under Qualifications as part of expectations? But it's not a qualification. Could treat as "Requirements"? Not exactly. The instruction: "Prefer a few substantive sections over many thin ones." So we could omit the success section if it's thin? But it's substantive. However we don't have a heading for it. Could we treat it as part of "About the role"? Might be okay to include under About the role as extra paragraph. But the instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we need to map content to allowed headings. If we cannot map, we could either omit or incorporate into existing sections.
We could add a section "Requirements" for the success expectations? Not ideal but maybe acceptable. However "Requirements" usually refers to job requirements. The success expectations are not requirements. But we could still put them under "Qualifications"? Might be confusing.
Alternatively we could create a custom heading? The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., implying those are examples but not exclusive? It says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings only. So we should stick to those. Thus we need to fit all content into those sections. We have: - About the role: Description + Role Overview + Why Join Rho Nutrition? Actually Why Join Rho Nutrition is more about company culture, could fit under About the role as well. - Responsibilities: What You'll Own + Key Responsibilities. - Requirements: Could be the "What Does Success Look Like in This Role"? Or maybe we treat Requirements as the qualifications? But we already have Qualifications heading. Requirements could be something like "Required Qualifications". But we have Qualifications for both required and preferred. Could split: Requirements = Required Qualifications, Qualifications = Preferred? But they said Qualifications heading. Might be better to treat Requirements as the required qualifications, and Qualifications as the preferred qualifications. However they also have Skills heading. Could put skills under Skills. Let's decide: - About the role: Description + Role Overview + Why Join Rho Nutrition (company mission). - Requirements: Required Qualifications and Experience (the list of required). - Qualifications: Additional Preferred Qualifications (preferred). - Skills: Could extract skill-based items like "Experience with photography, graphic design, or other visual content creation", "Experience translating technical or
- for any list of duties/requirements/benefits. The content is essentially a list of duties. So we could treat each bold heading as a list item. However we need to preserve all substantive information; we can convert to list items preserving the text.
Similarly "Key Responsibilities" also list-like.
We could combine both under Responsibilities section as a list.
Qualifications: list of required qualifications and preferred qualifications.
We need to decide to not lose detail.
Let's extract:
Description About Rho Nutrition: paragraph.
Role Overview: paragraph.
What You'll Own: we can break into items:
- Social Strategy & Growth: Own the vision, strategy, and growth of Rho’s social channels, including Instagram, TikTok, LinkedIn and emerging platforms. Set the channel strategy, content pillars, programming, and priorities, and evolve them based on audience behavior, platform dynamics, and business goals. Establish a culture of testing and optimization, using performance data, trends, and consumer insights to determine what we do next. Identify and lead opportunities to grow Rho’s reach, engagement, and relevance across social.
- Content, Creative & Science: Lead the development of Rho’s social content strategy and maintain a strong pipeline of original, platform-native ideas. Turn Rho’s science, ingredients, and product benefits into scroll-stopping storytelling that is compelling without compromising scientific credibility or oversimplifying the science. Find the hook, insight, or unexpected angle that turns complex science, consumer questions, and cultural conversations into content people want to watch and share.
- Community & Consumer Insights: Own the use of social and community insights to deepen our understanding of the consumer and shape content strategy. Turn comments, DMs, reviews, creator feedback, and social conversations into actionable content ideas and opportunities for the brand. Build a social presence that actively participates in relevant conversations rather than simply broadcasting to an audience.
- Cross-Functional Leadership: Serve as the senior owner of social across Rho, partnering with Brand, Creative, Growth, Partnerships, Retail, Events, Product, and CX to connect social to broader company initiatives. Lead social and content workstreams from strategy through execution, setting priorities, driving timelines, managing stakeholders, and ensuring work gets across the finish line. Bring a strong point of view, proactively identify opportunities, make decisions, and solve problems with a high degree of autonomy. Keep leadership informed through clear recommendations, progress updates, and performance insights, while maintaining ownership of the work.
Key Responsibilities: list:
- Lead the development and execution of Rho’s social content strategy across channels, ensuring a consistent and differentiated presence.
- Direct the social content pipeline from concept through execution, setting priorities and ensuring a high standard of creative quality.
- Develop and oversee social-first campaigns, series, and programming that drive brand awareness, engagement, and growth.
- Partner with Creative and cross-functional teams to shape and execute social initiatives across product launches, campaigns, partnerships, and key brand moments.
- Establish and oversee the approach to social trends, creators, cultural moments, and community engagement, identifying opportunities for Rho to stay relevant and grow its audience.
- Own social performance reporting and optimization, translating audience and performance insights into strategic recommendations and action.
- Represent the social perspective across the organization, bringing a strong point of view to how Rho shows up, communicates, and connects with its audience.
Qualifications and Experience:
Required Qualifications and Experience:
- 5+ years of experience in social media, content, brand, or digital marketing
- 3+ years owning social strategy and channel growth at a senior level.
- Proven experience building and executing social strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
- Proven track record developing social campaigns, content series, and platform-native creative.
- Experience leading cross-functional creative projects from concept through execution.
- Experience building and managing social communities, including audience engagement and community-driven content.
- Experience using social performance data and audience insights to inform strategy and optimize content.
- Strong understanding of social trends, creator ecosystems, and platform best practices.
- Experience working in a fast-paced, high-growth consumer brand environment.
Additional Preferred Qualifications:
- Experience in health, wellness, beauty, nutrition, or other science-driven consumer brands.
- Experience with photography, graphic design, or other visual content creation.
- Experience translating technical or scientific topics into consumer-facing content.
- Experience working with creators, influencers, and UGC programs.
- Experience supporting social commerce, paid social, or performance marketing initiatives.
- Experience building a social presence from the ground up or scaling a rapidly growing brand.
- Experience managing external agencies, freelancers, or creative partners.
What Does Success Look Like in This Role: paragraph.
Why Join Rho Nutrition: paragraph.
Compensation: paragraph.
We need sections: About the role (Description + Role Overview). Responsibilities (What You'll Own + Key Responsibilities). Qualifications (Required + Preferred). Maybe also a section for "Success Metrics"? Not in allowed headings. Could put under Qualifications? But better to include as a separate section maybe "What Success Looks Like". However allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. No "Success". Could incorporate into Qualifications or Responsibilities? Might be better to include under Qualifications as part of expectations? But it's not a qualification. Could treat as "Requirements"? Not exactly. The instruction: "Prefer a few substantive sections over many thin ones." So we could omit the success section if it's thin? But it's substantive. However we don't have a heading for it. Could we treat it as part of "About the role"? Might be okay to include under About the role as extra paragraph. But the instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we need to map content to allowed headings. If we cannot map, we could either omit or incorporate into existing sections.
We could add a section "Requirements" for the success expectations? Not ideal but maybe acceptable. However "Requirements" usually refers to job requirements. The success expectations are not requirements. But we could still put them under "Qualifications"? Might be confusing.
Alternatively we could create a custom heading? The instruction says use
- for each major bullet? The instruction: Use