Senior Manager, Social Media

About the role

The Senior Manager, Social Media leads the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention. This role partners across marketing teams and oversees agency relationships, influencer strategy, community management, and governance for consistent execution across corporate and local channels. It also advances AI-enabled workflows and social media capabilities while translating performance insights into executive recommendations and measurable business results. The position is hybrid (if within 30 miles of the AOB) or remote, with a schedule of Monday–Friday 8am to 5pm (hours may vary based on business needs) and may require willingness to work irregular hours, including weekends, holidays, and community events.

Responsibilities

• Enterprise Social Media Strategy & Channel Management: Define and evolve enterprise-wide social media strategy across all channels; establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks; guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities; develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives; participate in after-hours social monitoring and escalation management when necessary.
• Governance, Performance & Optimization: Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety; translate social performance insights into actionable business recommendations and optimization strategies; ensure compliance with enterprise social policies, moderation standards, and operational guidelines; partner with analytics and paid media teams to align cross-channel measurement and performance optimization.
• AI-Platforms & Marketing Technology: Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization; oversee social listening platforms, dashboards, analytics, and reporting frameworks; partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment; ensure responsible and effective use of AI and automation technologies across the social ecosystem.
• Influencer & Creator Strategy: Own enterprise influencer and creator strategy; lead the transition of influencer programs in-house; establish governance, KPIs, agency standards, and performance evaluation processes; evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.
• Leadership Responsibilities: Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution; lead and influence cross-functional stakeholders across a highly matrixed organization; foster a culture of innovation, accountability, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Enterprise social media strategy and channel portfolio management.
• Social media governance, accreditation, and brand safety standards.
• AI-enabled content workflows and automation tools.
• Social listening, sentiment analysis, and performance measurement frameworks.
• Integrated marketing ecosystems and cross-channel measurement.
• Strategic and systems thinking across complex organizations.
• Advanced understanding of social platforms, trends, and audience behavior.
• Data-informed decision making and insight translation.
• Cross-functional leadership and executive stakeholder influence.
• Agency, influencer, and partner management.
• Clear communication and strategic storytelling.

Pay

Salary ranges from $101,691.20‑$140,000.00, based on experience.

Benefits

• Health & Wellness: Medical plans with multiple coverage options, including HSA eligibility; prescription drug coverage; dental and vision benefits; Employee Assistance Program (confidential support services).
• Financial Protection & Insurance: Company-paid basic life insurance; optional supplemental life insurance and dependent coverage; short-term and long-term disability coverage; critical illness, accident, and pet insurance options.
• Retirement & Savings: 401(k) plan with 3% automatic deferral upon eligibility; employee may contribute 1%‑50% of eligible earnings (pre or post tax); company match of 50% on employee contributions up to 6% of pay, payable after year‑end with immediate vesting; additional company contribution of 4% of pay each pay day, 100% vested after three years of service; Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
• Time Off & Leave: Paid Time Off (PTO) – accrual‑based, increases with tenure, eligible at 90 days; full‑time new employees receive up to 12 PTO days annually (accrual based on start date, may include additional PTO based on role/state); part‑time PTO accrues at minimum 3 hours per month. Paid Holidays – full‑time employees receive 10 company‑paid holidays annually plus 1 mental health day, 2 floating holidays, and 1 volunteer day (part‑time: 8 company‑paid holidays plus 1 mental health day and 2 floating holidays). Paid leave programs including parental, bereavement, jury duty, and military leave.
• Career Growth & Education: Tuition assistance (up to $5,250 annually; 80% covered by ACG); professional certification support with 100% reimbursement for eligible programs; opportunities for career development and advancement.
• Additional Perks: Complimentary AAA membership with roadside assistance and travel discounts; adoption assistance program.

Schedule

Monday – Friday 8am to 5pm (hours may vary based on business needs).