Website Strategy & Experience Lead
Website Strategy & Experience Lead
We’re hiring a Website Strategy & Experience Lead to own and evolve Dave’s website as a critical growth channel. This role sits within the User Acquisition team and is responsible for shaping how our website attracts, educates, and converts potential members.
- Define and evolve the long-term strategy for Dave’s website as an acquisition and discovery platform, connecting SEO, content, UX, and experimentation into a unified roadmap.
- Analyze website performance, user journeys, and conversion funnels to identify opportunities that improve acquisition efficiency and web-to-app conversion.
- Partner with engineering and product to develop a flexible website architecture in Contentful that supports scalable landing pages, experimentation, and rapid iteration.
- Lead search and discovery strategy across technical SEO, site architecture, and content frameworks, helping Dave appear in traditional search as well as emerging AI and generative discovery experiences.
- Build and manage an experimentation roadmap using tools like Ninetailed, translating test results into scalable improvements across the website.
- Collaborate with brand and content teams to develop educational and product-focused content that strengthens trust and positions Dave as a credible financial resource.
- Ensure website experiences meet accessibility and regulatory standards, including ADA and CCPA requirements.
Experience & Technical Foundation
- 8+ years of experience in website strategy, growth marketing, or digital experience management (specifically for consumer products/b2c).
- Proven track record owning a high-traffic website that directly contributes to user acquisition and CAC efficiency.
- Experience partnering with product and engineering teams to build scalable web infrastructure and experimentation frameworks.
- Strong analytical skills and experience using tools like Google Analytics to evaluate performance and guide decisions.
- Experience working with modern CMS platforms such as Contentful and experimentation tools like Ninetailed.
- Deep understanding of SEO, conversion rate optimization, and modern discovery channels, including AI and generative search.
- Strong cross-functional collaboration skills across marketing, product, engineering, design, and legal partners.
Bonus
- Experience in fintech or another regulated industry.
- Familiarity with App Store Optimization (ASO) and app store landing page strategy.
The Impact
Your work will shape one of the first experiences millions of people have with Dave. A well-designed and discoverable website helps people understand their financial options and confidently take the next step toward becoming a member.
What We’re Looking For
Experience & Technical Foundation
- 8+ years of experience in website strategy, growth marketing, or digital experience management (specifically for consumer products/b2c).
- Proven track record owning a high-traffic website that directly contributes to user acquisition and CAC efficiency.
- Experience partnering with product and engineering teams to build scalable web infrastructure and experimentation frameworks.
- Strong analytical skills and experience using tools like Google Analytics to evaluate performance and guide decisions.
- Experience working with modern CMS platforms such as Contentful and experimentation tools like Ninetailed.
- Deep understanding of SEO, conversion rate optimization, and modern discovery channels, including AI and generative search.
- Strong cross-functional collaboration skills across marketing, product, engineering, design, and legal partners.
Bonus
- Experience in fintech or another regulated industry.
- Familiarity with App Store Optimization (ASO) and app store landing page strategy.
The Impact
Your work will shape one of the first experiences millions of people have with Dave. A well-designed and discoverable website helps people understand their financial options and confidently take the next step toward becoming a member.
What Makes Someone Successful Here
You take responsibility for outcomes, not just deliverables. You understand how website strategy connects to acquisition efficiency, member trust, and long-term growth. When evaluating opportunities, you balance short-term improvements with systems that will hold up over time. You’re comfortable working across teams and connecting the dots between content, engineering, design, and marketing. Feedback and new data sharpen your thinking, and when priorities evolve, you adjust direction without losing momentum.
What To Expect
This role offers meaningful ownership of a high-impact surface area of the business. Not everything will be fully defined at the start, and part of the opportunity is shaping how the website evolves as a growth engine. Decisions are data-informed, collaboration is essential, and experimentation is encouraged.
Why Join Dave
- Help expand access to fair financial tools for millions of people.
- Own a high-visibility platform that directly impacts member growth.
- Work with a collaborative, data-driven team across product, engineering, and marketing.
- Build systems and experiences that scale as Dave launches new financial products.
- Ready to build for the underdog?
Don’t Let Imposter Syndrome Get in the Way of an Incredible Opportunity
We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.
Why You’ll Love Working Here
- Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals.
- Flexible hours and virtual-first work culture with a home office stipend.
- Premium Medical, Dental, and Vision Insurance plans.
- Generous paid parental and caregiver leave.
- A 401(k) savings plan with matching contributions.
- Financial advisor and financial wellness support.
- Flexible PTO and generous company holidays, including Juneteenth and Winter Break.
- All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team.