Web Strategy Lead

About the role

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

Responsibilities

• Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
• Partner with product marketing teams to analyze web performance and help create action plans where needed
• Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
• Perform regular SEO audits and ensure search engine best practices are implemented and up to date
• Maintain crawlability, indexability, site structure, internal linking, and page load speed
• Work closely with the paid media team to ensure integrated search strategies
• Identify gaps and opportunities based on competitor performance
• Aid in the integration of new web tools in the Fortra tech stack
• Assist in troubleshooting issues on the site regarding performance and/or tracking
• Collaborate with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
• Aid in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
• Communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
• Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed

Qualifications

• 3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
• Intermediate knowledge of SEO and SEM best practices
• Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
• Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
• Basic knowledge of web design and UX best practices
• Excellent organizational and project management skills with acute attention to detail
• Excellent communication and presentation skills that are both professional and personable
• Confidence to make quick, independent decisions when needed
• Familiarity with CRM and marketing automation concepts
• An eye for detail with a high standard for quality in all aspects
• Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments

Pay

Compensation: 75,000 USD - 85,000 USD

Benefits

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program