Digital/Web Strategy Lead

Duties

• Define and lead the vision, strategy, and roadmap for the public web experience, ensuring alignment with organizational priorities and marketing growth goals.
• Reimagine the current website to support top of funnel discovery, engagement, and digital self-service, moving beyond a brochure style presence.
• Own site architecture, navigation, audience targeting, and user journeys to ensure clarity, relevance, and ease of use.
• Support and guide a successful website relaunch and ongoing optimization.
• Establish UX principles and standards with a strong focus on simplicity, accessibility, and performance.
• Champion data-driven decision making using analytics, engagement metrics, and user insights to continuously improve the experience.
• Ensure the web experience supports visibility in search and emerging AI-driven discovery channels.
• Serve as the strategic owner of the web platform and CMS (currently Drupal), with responsibility for evaluating and recommending future platform evolution.
• Partners closely with Marketing, IT, Client Services, and other stakeholders to align digital priorities and execution.
• Collaborate with content, creative, and platform partners to ensure consistency, governance, and scalability.
• Serve as a trusted advisor to senior leadership on web strategy, digital performance, and emerging opportunities.
• Establish governance frameworks that balance innovation, speed, compliance, and risk management.
• Prepare the function to scale, with the potential to lead and develop a team over time.

Requirements

• Minimum 5-7+ years of experience in web strategy, digital experience management, or web product leadership.
• Strong background in financial services, wealth management, or similarly complex, regulated industries.
• Proven experience leading and evolving large-scale public web experiences with clear business outcomes.
• Deep understanding of CMS platforms, web analytics, SEO, and digital experience best practices.
• Experience working in Agile environments; familiarity with tools such as Jira and Confluence.
• Demonstrated ability to translate business needs into technical direction without being hands-on technical.
• Strategic mindset with a track record of taking web experiences from Point A to Point B.
• Comfortable operating at both strategic and executional levels.
• Clear communicator with strong stakeholder management and influence skills.