Website & Digital Performance Specialist
About the role
This Is Not a Traditional Digital Marketing Role
W.A. Smith Financial Group is looking for a Website & Digital Performance Specialist to own our website and help turn it into a properly measured, compliance-aware growth channel that consistently produces qualified opportunities.
We are not looking for someone who simply coordinates agencies, posts content, watches traffic numbers, or waits on a developer to make routine website changes. We are looking for an owner.
You will personally manage and improve our website in Webflow, strengthen the user experience and conversion paths, own SEO and paid search performance, maintain accurate analytics and tracking, and ensure website leads flow correctly into our CRM.
If something is broken, you find it. If something is underperforming, you investigate it. If there is an opportunity to improve results, you bring a solution.
Culture
- Client First — Serve the client before yourself. Every job affects clients, and speed builds trust.
- Accountability — Own your work, mistakes, and results. No excuses.
- Simplicity — Make it clear. Make it simple. If something is confusing, fix it.
- Hungry. Humble. Smart. — Pursue excellence, remain coachable, understand people, and put the team’s success ahead of your ego.
- Effort Does Not Equal Results — We care about quality outcomes, not how busy you are.
- Do What You Say — Your word is your bond. Follow through.
Responsibilities
- Website