Digital Performance & Growth Specialist

Duties & Responsibilities

• Serve as the primary day-to-day liaison with external media and SEO agency partners, ensuring clear direction, accountability, and alignment with NCR Voyix growth priorities.
• Guide and challenge agency strategies across paid media, SEO, affiliates, and organic distribution—validating assumptions, asking critical questions, and driving continuous optimization.
• Translate business objectives, growth targets, campaign priorities, and audience insights into actionable briefs and feedback.
• Ensure agency recommendations are grounded in performance data, customer journeys, and business outcomes—not just channel-level metrics.

Digital Performance & Growth Oversight

• Oversee performance marketing programs across platforms such as Google Ads, LinkedIn, Meta, and other key channels, ensuring strong integration with SEO and organic strategies.
• Drive a full-funnel approach to growth, providing input on targeting, messaging, creative, and budget allocation across awareness, demand generation, and conversion.
• Partner with brand, content, and web teams to ensure all digital touchpoints align with NCR Voyix positioning and support performance objectives.
• Monitor and guide organic search and SEO efforts, ensuring alignment with content strategy, technical optimization, and user experience improvements.

ABM & Growth Program Management

• Program manage ABM and targeted digital growth initiatives in collaboration with agency partners, demand generation, and sales teams.
• Ensure execution aligns with account strategies, buying group dynamics, and sales priorities.
• Cook up timelines, inputs, and performance tracking across stakeholders to drive efficient and effective program delivery.

Measurement, Reporting & Performance Optimization

• Own digital performance reporting within NCR Voyix systems, focusing on actionable insights and business impact.
• Synthesize channel and campaign performance into clear, executive-ready insights tied to pipeline, revenue influence, and growth metrics.
• Lead regular performance reviews with agency partners, identifying optimization opportunities, risks, and next steps.
• Establish and evolve performance benchmarks, KPIs, and reporting standards across paid, organic, affiliate, and ABM programs.

Cross-Functional Collaboration

• Collaborate closely with brand, content, web, marketing operations, and sales teams to enable integrated, performance-driven execution.
• Act as a bridge between strategy and execution, ensuring alignment across stakeholders, timelines, and deliverables.
• Stay current on digital trends, platform updates, and growth strategies—bringing forward proactive recommendations to internal teams and partners.