Digital Performance Specialist

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance

What You Will Do

As the Digital Performance Specialist, you will help execute digital marketing strategies that strengthen Primrose Schools' online presence, support parent enrollment, and generate qualified franchise development leads. Serving as a key member of the Digital Performance team, you will optimize local digital channels, support franchise schools, and help ensure the effectiveness of digital marketing initiatives across the Primrose system. This role is ideal for someone who is analytical, service-oriented, naturally curious, and passionate about helping others succeed through digital marketing best practices. This is a full-time role.

• Execute digital performance initiatives that support parent enrollment and franchise development goals
• Manage and optimize local business listings across the Primrose system to improve visibility, traffic, and lead generation
• Serve as Tier 1 support for digital marketing requests, resolving common issues and escalating more complex needs as appropriate
• Maintain and update training resources, guides, and learning materials that support digital marketing best practices across the system
• Compile and organize performance data to support reporting, decision-making, and strategy development

Who We Are Looking For

- Bachelor's degree preferred

- 2-4 years of experience in digital marketing

- Experience using Google Analytics, WordPress, and other digital performance and reporting tools

- Experience with Google Business Profile, Yext, SEMrush, Optimizely, FullStory, Mailchimp, or similar platforms preferred

- Working knowledge of SEO principles and local search optimization

- Basic understanding of HTML and CSS

- Strong analytical, organizational, and problem-solving skills

- Ability to build effective relationships and collaborate across teams

- Strong written and verbal communication skills

- Demonstrates initiative, curiosity, and a continuous learning mindset

- Franchise or multi-location business experience preferred

What You Will Get

• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program
• Flexible work from home options available

Balancing Work and Life

We offer Primrose team members, in coordination with their leaders, the opportunity to take advantage of flexible work arrangements.

Caring for Our Team

Primrose Support Team Members are offered medical, dental, vision, 401(k) retirement savings, life insurance, as well as on-site conveniences like a fitness center, dry cleaning, a casual cafe, a community bank, and a car washing service.

Founded on the Working Parent

We offer Primrose Support Team Members 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School. We are also proud to offer paid family leave.