Web Optimization Specialist

Key Responsibilities

• Make consistent web updates across multiple brand websites to support new product development (NPD), product launches, and ongoing marketing initiatives
• Manage and publish content and new site structures within enterprise-level CMS platforms
• Manage and publish landing pages (static and interactive) that support lead conversion for digital marketing campaigns
• Provide content optimization suggestions for brand teams to improve clarity, engagement, and conversion performance
• Ensure all web content aligns with brand standards, messaging consistency, and UI/UX best practices
• Support basic SEO/GEO responsibilities, including metadata updates, keyword alignment, and on-page optimization in partnership with the Paid Strategy manager
• Understand and actively advocate for technical SEO/GEO best practices across site structure, indexing, and performance based on data-driven insights, as well as audit brand websites regularly
• Perform more sophisticated SEO optimizations, including schema implementation and structured data enhancements
• Continue learning and adapting as SEO/GEO evolves, incorporating emerging tools, trends, and algorithm updates
• Partner closely with internal development teams to deploy UI/UX improvements that enhance usability and accessibility
• Translate marketing and user experience requirements into actionable website updates
• Participate in testing and validation of new features, ensuring a consistent and high-quality user experience across devices
• Lead internal calls with marketing communication and product management teams and discussions on UI/UX improvements, and website optimization strategies
• Collaborate with product marketing, digital marketing, and sales teams to align website updates with business priorities
• Organize, prioritize, and execute requests from multiple stakeholders across brands

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3–5+ years of experience in web content management, SEO, or digital experience optimization
• Proven experience managing and optimizing websites within an enterprise CMS environment (Adobe Experience Manager preferred)
• Demonstrated ability to manage multiple projects and priorities in a fast-paced, cross-functional environment
• Strong analytical, organizational, and problem-solving skills
• Excellent communication and presentation skills, with the ability to lead discussions and influence stakeholders