Web Optimization and Support Analyst

We need to output only HTML fragment, with sections for headings where content exists. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate, navigation, EEO, etc. Must preserve substantive info. We need sections: About the role? The posting includes "Position Purpose" and "Description". Could treat as About the role. Also "Required Qualifications" includes Education and Yrs Exp and Skills, Knowledge And Abilities. Could combine into Requirements or Qualifications. Also "Preferred Qualifications". Also "Key Accountabilities Description" with subpoints: Search & AI Visibility Strategy, Technical Implementation. Could be Responsibilities. Also "Department Contact for Recruitment Inquiries" etc. Might be contact info but not required; we can include maybe as a short p. We must not include Pay/Schedule/Benefits unless present. Not present. We must not include filler like "commensurate with experience". Not present. We must output only HTML fragment, no markdown fences. Let's extract substantive content: Position Purpose: "Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web. Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes. Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications." Description: Actually after Position Purpose there is "Description Required Qualifications - Education and Yrs Exp Bachelors or equivalent combination of education and experience". Might be formatting. Let's parse: "Description Required Qualifications - Education and Yrs Exp Bachelors or equivalent combination of education and experience" Probably they meant "Description" then "Required Qualifications - Education and Yrs Exp". Then "Required Qualifications - Skills, Knowledge And Abilities" with bullet list. Let's extract Required Qualifications: - Education and Yrs Exp: Bachelors or equivalent combination of education and experience. - Skills, Knowledge And Abilities: * Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience. * 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility. * Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance. * Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool). * Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes. * Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content. * Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language. * Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders. * Clear written and verbal communication skills, including the ability to produce documentation and training materials. Preferred Qualifications: * Direct experience with generative/AI engine optimization (GEO) concepts and practice. * Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments. * Familiarity with MariaDB/MySQL-backed applications and multisite WordPress at scale (tens of thousands of pages). * Experience with structured data/schema.org markup implementation. Key Accountabilities Description: * Search & AI Visibility Strategy: - Conducts ongoing technical and content audits of the Geisel web using SEO/GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank-tracking/competitive tool) to identify visibility gaps. - Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff. - Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E-E-A-T signals) and adapts the roadmap as the discipline matures. - Percentage Of Time 20 (maybe indicates 20% time). We'll keep as part of description. * Technical Implementation: - Implements approved page-structure changes: URL/redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files-first Apache/WordPress routing model. - Implements structured data/schema markup and other technical GEO elements on priority pages. - Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration. Department Contact for Recruitment Inquiries: Timothy Good Department Contact Phone Number 603-646-5123 Department Contact for Cover Letter and Title Timothy Good, Web Architect, DMD Department Contact's Phone Number (duplicate) We can include a short p: "Contact: Timothy Good, Web Architect, DMD (603-646-5123)." We must not include duplicated lines. Now produce HTML:

About the role

Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web. Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes. Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.

Responsibilities

Search & AI Visibility Strategy (20% of time)

• Conducts ongoing technical and content audits of the Geisel web using SEO/GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank‑tracking/competitive tool) to identify visibility gaps.
• Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff.
• Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E‑E‑A‑T signals) and adapts the roadmap as the discipline matures.

Technical Implementation

• Implements approved page‑structure changes: URL/redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files‑first Apache/WordPress routing model.
• Implements structured data/schema markup and other technical GEO elements on priority pages.
• Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
• 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
• Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
• Hands‑on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site‑crawling tool such as Screaming Frog, a rank‑tracking/competitive‑analysis tool).
• Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page‑structure changes.
• Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files‑first hybrid environment without breaking existing static content.
• Strong consultative and training skills; ability to work effectively with non‑technical department staff and translate technical recommendations into plain language.
• Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
• Clear written and verbal communication skills, including the ability to produce documentation and training materials.

Preferred Qualifications

• Direct experience with generative/AI engine optimization (GEO) concepts and practice.
• Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments.
• Familiarity with MariaDB/MySQL‑backed applications and multisite WordPress at scale (tens of thousands of pages).
• Experience with structured data/schema.org markup implementation.

Contact

Contact: Timothy Good, Web Architect, DMD (603‑646‑5123).

We must ensure no duplicate content: we have both Bachelor’s degree lines duplicated; maybe combine. But we can keep both as they are distinct: first is generic, second is specific. Could combine into one bullet: "Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience." That covers both. We'll keep one. Also "Bachelor’s degree or equivalent combination of education and experience." is redundant with the specific. We'll drop generic. Thus Requirements list: - Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience. - 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility. - Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance. - Hands‑on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site‑crawling tool such as Screaming Frog, a rank‑tracking/competitive‑analysis tool). - Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page‑structure changes. - Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files‑first hybrid environment without breaking existing static content. - Strong consultative and training skills; ability to work effectively with non‑