Web Optimization and Support Analyst.
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. Do not put Job ID etc as headings. Remove boilerplate: EEO, background check, tobacco policy, etc. Also remove application instructions, special instructions, quick link, etc.
We must preserve all substantive information. So we need to include Position Purpose, Description (maybe overview), Required Qualifications (education and experience, skills), Preferred Qualifications, Key Accountabilities (with percentages). Also include hiring range (pay). Also schedule: location, hours per week, months per year, remote eligibility.
We need to decide sections: About the role (position purpose + description). Responsibilities (key accountabilities). Requirements (required qualifications). Qualifications (preferred qualifications). Skills (maybe combine required skills? But we already have required qualifications includes skills. Could separate Skills section for skills, knowledge, abilities. But we can follow the instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to decide which sections have content.
We have:
- About the role: Position Purpose + maybe general Description (first paragraph). We'll combine.
- Responsibilities: Key Accountabilities (list of duties with percentages). Could also include collaboration etc.
- Requirements: Required Qualifications - Education and Yrs Exp (Bachelors or equivalent) and maybe also the bullet list of skills? Actually Required Qualifications includes two sub-sections: Education and Yrs Exp; Skills, Knowledge And Abilities. We could put education/experience under Requirements, and skills under Skills section.
- Qualifications: Preferred Qualifications.
- Skills: maybe the Required Qualifications - Skills, Knowledge And Abilities.
- Pay: Hiring Range Minimum $68,700 Maximum $85,900.
- Schedule: Location Hanover, NH 03755 Vail 7 (maybe address), Scheduled Months per Year 12, Scheduled Hours per Week 40, Remote Work Eligibility Hybrid.
We should not include sections with filler like Benefits (none). So omit Benefits.
We need to output only HTML fragment, no /. Use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
Thus:
About the role
Position Purpose ... Description ...
We need to preserve all substantive info: Position Purpose paragraph and the first paragraph under Description? Actually after Position Purpose there is "Description Required Qualifications - Education and Yrs Exp". The Description heading seems to be a label before Required Qualifications. The actual description maybe just the Position Purpose? The posting includes "Position Purpose Serves as Geisel’s specialist..." then "Description Required Qualifications - Education and Yrs Exp". So the Description section maybe just a heading before qualifications. So we can treat Position Purpose as about the role. The rest of the description maybe not needed separate.
Thus About the role: combine Position Purpose sentence.
We could also include the brief description after Position Purpose? There's none.
Thus:
About the role
Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web. Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes. Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.
Now Responsibilities: Key Accountabilities with percentages. We'll list each as - with percentage.
We need to preserve all details: each accountability description and percentage.
Thus:
Responsibilities
- Search & AI Visibility Strategy: Conducts ongoing technical and content audits of the Geisel web using SEO/GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank-tracking/competitive tool) to identify visibility gaps. Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff. Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E-E-A-T signals) and adapts the roadmap as the discipline matures. (20% of time)
- Technical Implementation: Implements approved page-structure changes: URL/redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files-first Apache/WordPress routing model. Implements structured data/schema markup and other technical GEO elements on priority pages. Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration. (25% of time)
- Department & Content Collaboration: Works directly with department stakeholders on priority subsites to plan and execute content and structural redesigns, including for departments without their own web staff. Advises content owners on writing and structuring content for both traditional search and AI-generated answers. (15% of time)
- WordPress Support & Training: Provides day-to-day WordPress support to end users: troubleshooting, page building assistance, and guidance on the multisite environment. Develops and delivers training (documentation, mini-courses, office hours) for faculty, staff, and department editors on WordPress and content best practices. Builds out pages and simple sites on behalf of departments that lack the staff capacity to do so themselves. (20% of time)
- Measurement & Reporting: Tracks and reports on organic search performance, AI-visibility indicators, and the impact of completed optimization projects. Provides regular updates to the Web Architect and Director of Communications on roadmap progress and results. (10% of time)
- Collaboration: Works closely with the Web Architect on any change that touches site architecture, server configuration, or the applications layer (faculty profiles, recruitment system, forms). Works closely with Geisel Communications and Marketing staff to align optimization priorities with broader marketing goals and consistent presentation of content. Coordinates with Dartmouth’s central Web Strategy, Design, and Infrastructure department as needed. (5% of time)
- Professional Development: Maintains current knowledge of SEO, GEO, and WordPress developments and shares relevant findings with the team. Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. Performs other duties as assigned. (5% of time)
Now Requirements: Education and Yrs Exp.
Thus:
Requirements
Bachelors or equivalent combination of education and experience.
But also maybe include that it's a regular full-time etc? That's schedule.
Now Skills: Required Qualifications - Skills, Knowledge And Abilities.
Thus:
Skills
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
But note we already used Bachelors in Requirements; we might duplicate. To avoid duplication, we could put education/experience in Requirements, and skills list in Skills. However the Skills list includes the degree again; we could keep degree in Requirements and not repeat in Skills. Let's adjust.
Requirements: Education and Yrs Exp.
Thus:
Requirements
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
Skills: the rest.
Thus:
Skills
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
Now Qualifications: Preferred Qualifications.
Thus:
Qualifications
- Direct experience with generative/AI engine optimization (GEO) concepts and practice.
- Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments.
- Familiarity with MariaDB
for prose. We must not repeat job title as heading. Do not put Job ID etc as headings. Remove boilerplate: EEO, background check, tobacco policy, etc. Also remove application instructions, special instructions, quick link, etc. We must preserve all substantive information. So we need to include Position Purpose, Description (maybe overview), Required Qualifications (education and experience, skills), Preferred Qualifications, Key Accountabilities (with percentages). Also include hiring range (pay). Also schedule: location, hours per week, months per year, remote eligibility. We need to decide sections: About the role (position purpose + description). Responsibilities (key accountabilities). Requirements (required qualifications). Qualifications (preferred qualifications). Skills (maybe combine required skills? But we already have required qualifications includes skills. Could separate Skills section for skills, knowledge, abilities. But we can follow the instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to decide which sections have content. We have: - About the role: Position Purpose + maybe general Description (first paragraph). We'll combine. - Responsibilities: Key Accountabilities (list of duties with percentages). Could also include collaboration etc. - Requirements: Required Qualifications - Education and Yrs Exp (Bachelors or equivalent) and maybe also the bullet list of skills? Actually Required Qualifications includes two sub-sections: Education and Yrs Exp; Skills, Knowledge And Abilities. We could put education/experience under Requirements, and skills under Skills section. - Qualifications: Preferred Qualifications. - Skills: maybe the Required Qualifications - Skills, Knowledge And Abilities. - Pay: Hiring Range Minimum $68,700 Maximum $85,900. - Schedule: Location Hanover, NH 03755 Vail 7 (maybe address), Scheduled Months per Year 12, Scheduled Hours per Week 40, Remote Work Eligibility Hybrid. We should not include sections with filler like Benefits (none). So omit Benefits. We need to output only HTML fragment, no /. Use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
Thus:
About the role
Position Purpose ... Description ...
We need to preserve all substantive info: Position Purpose paragraph and the first paragraph under Description? Actually after Position Purpose there is "Description Required Qualifications - Education and Yrs Exp". The Description heading seems to be a label before Required Qualifications. The actual description maybe just the Position Purpose? The posting includes "Position Purpose Serves as Geisel’s specialist..." then "Description Required Qualifications - Education and Yrs Exp". So the Description section maybe just a heading before qualifications. So we can treat Position Purpose as about the role. The rest of the description maybe not needed separate.
Thus About the role: combine Position Purpose sentence.
We could also include the brief description after Position Purpose? There's none.
Thus:
About the role
Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web. Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes. Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.
Now Responsibilities: Key Accountabilities with percentages. We'll list each as - with percentage.
We need to preserve all details: each accountability description and percentage.
Thus:
Responsibilities
- Search & AI Visibility Strategy: Conducts ongoing technical and content audits of the Geisel web using SEO/GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank-tracking/competitive tool) to identify visibility gaps. Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff. Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E-E-A-T signals) and adapts the roadmap as the discipline matures. (20% of time)
- Technical Implementation: Implements approved page-structure changes: URL/redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files-first Apache/WordPress routing model. Implements structured data/schema markup and other technical GEO elements on priority pages. Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration. (25% of time)
- Department & Content Collaboration: Works directly with department stakeholders on priority subsites to plan and execute content and structural redesigns, including for departments without their own web staff. Advises content owners on writing and structuring content for both traditional search and AI-generated answers. (15% of time)
- WordPress Support & Training: Provides day-to-day WordPress support to end users: troubleshooting, page building assistance, and guidance on the multisite environment. Develops and delivers training (documentation, mini-courses, office hours) for faculty, staff, and department editors on WordPress and content best practices. Builds out pages and simple sites on behalf of departments that lack the staff capacity to do so themselves. (20% of time)
- Measurement & Reporting: Tracks and reports on organic search performance, AI-visibility indicators, and the impact of completed optimization projects. Provides regular updates to the Web Architect and Director of Communications on roadmap progress and results. (10% of time)
- Collaboration: Works closely with the Web Architect on any change that touches site architecture, server configuration, or the applications layer (faculty profiles, recruitment system, forms). Works closely with Geisel Communications and Marketing staff to align optimization priorities with broader marketing goals and consistent presentation of content. Coordinates with Dartmouth’s central Web Strategy, Design, and Infrastructure department as needed. (5% of time)
- Professional Development: Maintains current knowledge of SEO, GEO, and WordPress developments and shares relevant findings with the team. Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. Performs other duties as assigned. (5% of time)
Now Requirements: Education and Yrs Exp.
Thus:
Requirements
Bachelors or equivalent combination of education and experience.
But also maybe include that it's a regular full-time etc? That's schedule.
Now Skills: Required Qualifications - Skills, Knowledge And Abilities.
Thus:
Skills
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
But note we already used Bachelors in Requirements; we might duplicate. To avoid duplication, we could put education/experience in Requirements, and skills list in Skills. However the Skills list includes the degree again; we could keep degree in Requirements and not repeat in Skills. Let's adjust.
Requirements: Education and Yrs Exp.
Thus:
Requirements
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
Skills: the rest.
Thus:
Skills
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
Now Qualifications: Preferred Qualifications.
Thus:
Qualifications
- Direct experience with generative/AI engine optimization (GEO) concepts and practice.
- Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments.
- Familiarity with MariaDB
for prose. Thus:
About the role
Position Purpose ... Description ...
We need to preserve all substantive info: Position Purpose paragraph and the first paragraph under Description? Actually after Position Purpose there is "Description Required Qualifications - Education and Yrs Exp". The Description heading seems to be a label before Required Qualifications. The actual description maybe just the Position Purpose? The posting includes "Position Purpose Serves as Geisel’s specialist..." then "Description Required Qualifications - Education and Yrs Exp". So the Description section maybe just a heading before qualifications. So we can treat Position Purpose as about the role. The rest of the description maybe not needed separate. Thus About the role: combine Position Purpose sentence. We could also include the brief description after Position Purpose? There's none. Thus:About the role
Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web. Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes. Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.
Now Responsibilities: Key Accountabilities with percentages. We'll list each asResponsibilities
- Search & AI Visibility Strategy: Conducts ongoing technical and content audits of the Geisel web using SEO/GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank-tracking/competitive tool) to identify visibility gaps. Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff. Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E-E-A-T signals) and adapts the roadmap as the discipline matures. (20% of time)
- Technical Implementation: Implements approved page-structure changes: URL/redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files-first Apache/WordPress routing model. Implements structured data/schema markup and other technical GEO elements on priority pages. Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration. (25% of time)
- Department & Content Collaboration: Works directly with department stakeholders on priority subsites to plan and execute content and structural redesigns, including for departments without their own web staff. Advises content owners on writing and structuring content for both traditional search and AI-generated answers. (15% of time)
- WordPress Support & Training: Provides day-to-day WordPress support to end users: troubleshooting, page building assistance, and guidance on the multisite environment. Develops and delivers training (documentation, mini-courses, office hours) for faculty, staff, and department editors on WordPress and content best practices. Builds out pages and simple sites on behalf of departments that lack the staff capacity to do so themselves. (20% of time)
- Measurement & Reporting: Tracks and reports on organic search performance, AI-visibility indicators, and the impact of completed optimization projects. Provides regular updates to the Web Architect and Director of Communications on roadmap progress and results. (10% of time)
- Collaboration: Works closely with the Web Architect on any change that touches site architecture, server configuration, or the applications layer (faculty profiles, recruitment system, forms). Works closely with Geisel Communications and Marketing staff to align optimization priorities with broader marketing goals and consistent presentation of content. Coordinates with Dartmouth’s central Web Strategy, Design, and Infrastructure department as needed. (5% of time)
- Professional Development: Maintains current knowledge of SEO, GEO, and WordPress developments and shares relevant findings with the team. Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. Performs other duties as assigned. (5% of time)
Requirements
Bachelors or equivalent combination of education and experience.
But also maybe include that it's a regular full-time etc? That's schedule. Now Skills: Required Qualifications - Skills, Knowledge And Abilities. Thus:Skills
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
Requirements
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
Skills
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
Qualifications
- Direct experience with generative/AI engine optimization (GEO) concepts and practice.
- Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments.
- Familiarity with MariaDB