SEO & Website Optimization Specialist

# SEO & WEBSITE OPTIMIZATION SPECIALIST (PROJECT-BASED) ## About the Role Gentask Virtual Assistance Services is seeking an experienced **SEO & Website Optimization Specialist** for a project-based engagement focused on assessing and improving a client’s website performance, organic search visibility, and digital advertising strategy. The specialist will identify website and SEO issues, improve technical and on-page optimization, and develop data-driven strategies to increase organic traffic and patient appointments. The ideal candidate has proven experience in **SEO, website optimization, and Google Ads management**, along with strong analytical and problem-solving abilities. You’ll also support local SEO, content optimization, retargeting, lead generation, and recommendations for sustainable organic growth. ## Key Responsibilities - Conduct SEO audits and identify and fix technical website issues.- Optimize website speed, mobile responsiveness, and user experience.- Improve on-page SEO, including meta tags, headers, and content.- Ensure proper website indexing to support organic search performance.- Develop and implement data-driven SEO strategies.- Conduct keyword research and optimize website content.- Improve local SEO to increase traffic, bookings, and patient appointments.- Analyze and optimize Google Ads campaigns.- Refresh ad creatives and improve campaign targeting.- Implement retargeting strategies using email lists and lead magnets.- Provide actionable recommendations for sustainable SEO growth.- Provide insights on social media integration with a focus on SEO. ## Required Qualifications - Proven experience in **SEO and website optimization**.- Proven experience managing **Google Ads**.- Strong analytical skills for diagnosing website issues and implementing effective solutions.- Familiarity with retargeting strategies and lead generation techniques.- Ability to provide clear, actionable recommendations for improving organic search rankings. ## Preferred Qualifications - Experience in the **health and wellness industry**. ## Skills & Competencies - SEO strategy and implementation- Technical SEO and SEO auditing- Website optimization- On-page SEO- Keyword research- Content optimization- Local SEO- Organic search optimization- Website indexing- Website performance and speed optimization- Mobile responsiveness and user experience optimization- Google Ads campaign management and optimization- Ad targeting and creative optimization- Retargeting- Lead generation- Analytical and problem-solving skills- Data-driven decision-making- Actionable SEO recommendations- Social media and SEO integration ## Education & Experience **Education** - No specific education or degree requirement is stated in the original job description. **Experience** - Proven experience in SEO, website optimization, and Google Ads management.- Experience with retargeting strategies and lead generation techniques.- Health and wellness industry experience is preferred. ## Work Arrangement & Schedule - **Job Type:** Project-Based- **Location:** Georgia, USA- **Work Arrangement:** Remote / Work from home- **Employment Type:** Project-Based- **Schedule:** Not specified in the original job description.- **Weekend Requirements:** Not specified. ## Compensation & Benefits - **Compensation:** Competitive salary; specific amount or hourly rate is not provided.- Opportunities for growth- Work from home- Stable position- Supportive and dynamic team environment ## Compliance / Additional Information **Employer:** Gentask Virtual Assistance Services This is a project-based opportunity focused on improving website performance, organic search rankings, Google Ads effectiveness, and patient appointment generation.