Web Designer & SEO Specialist
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. The posting includes description about role, responsibilities, qualifications, etc. No explicit Benefits, Pay, Schedule details. There's mention of "May require occasional evening or weekend work during campaign launches..." that's schedule info? It's about working environment/physical requirements: works primarily in office, sustained computer work, may require occasional evening or weekend work. That could be considered schedule info? But schedule section is for schedule details like full-time, part-time, shift. The posting does not give explicit schedule like full-time, hours. It mentions occasional evening/weekend work. Could be considered schedule but it's vague. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state occasional evening or weekend work, which is schedule-related. Might be enough to include a Schedule section with that detail. However they said "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". The schedule detail is not filler; it's specific: "May require occasional evening or weekend work during campaign launches, breaking news cycles, or project deadlines". That's concrete enough. So we can include a Schedule section with that sentence.
Benefits: not mentioned. Pay: not mentioned. So we omit Benefits and Pay.
We need sections: About the role (maybe a summary), Responsibilities, Requirements (or Qualifications), Skills? The posting includes Knowledge/Experience, Character/Spiritual, Personal Characteristics. Could combine into Qualifications/Requirements. We'll have sections: About the role (intro paragraph), Responsibilities (list of duties), Qualifications (including character/spiritual, personal characteristics, knowledge/experience). Possibly Skills separate? But we can combine.
We must use for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. No Job ID.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all duties listed. That's a lot. We need to capture them as list items. Must not lose any. We'll need to parse the responsibilities section: It starts with "Essential Duties/Responsibilities:" then a long list of bullet-like sentences each starting with a verb. We need to turn each into
- . Also there is "Other Duties/Responsibilities:" with a few items. Also "WordPress Development:" with many items. Also maybe "Managerial Breadth/Scope of Job: None" (skip as no content). "Working Environment/Physical Requirements:" we could treat as part of Schedule? Actually it's about environment; we could include as a separate section maybe "Working Environment". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put environment under Schedule? Not ideal. Could put under About the role? Might be okay to include as a paragraph under About the role. But we need to preserve all substantive info; we could add a
under About the role covering working environment. However the instruction: "Prefer a few substantive sections over many thin ones." So we can combine environment into About the role or Schedule.
We also have "Managerial Breadth/Scope of Job: None" - no content, skip.
We have "Job Qualifications/Requirements" heading with sub-sections: Character/Spiritual, Personal Characteristics, Knowledge/Experience. We'll turn each bullet into list items under Qualifications.
We also have "Other Duties/Responsibilities:" after the big list; we need to include those as responsibilities as well.
We also have "WordPress Development:" which seems like a subcategory of responsibilities; we should include those items as responsibilities as well.
Thus responsibilities will be a large list combining Essential Duties/Responsibilities, Other Duties/Responsibilities, and WordPress Development items.
We must not lose any detail. Let's extract each sentence.
I'll copy the responsibilities text and split by sentences that start with a capital letter and end with a period, but many are long and contain semicolons. We'll treat each bullet as a separate item as they appear separated by line breaks? In the text they are separated by line breaks and start with a verb. We'll approximate.
Let's list them:
Essential Duties/Responsibilities:
1. Designs, builds, and maintains responsive landing pages and web content for assigned brand areas using WordPress and related tools, following best practices for usability, accessibility, and performance
2. Uses the organization’s shared design system/component library to ensure visual and functional consistency with the broader site
3. Implements pages and features that meet the organization’s performance budgets and Core Web Vitals standards
4. Ensures new pages/features are properly instrumented for tracking per the organization’s data-layer standards, in partnership with the other web developers and web designers and data/reporting team
5. Follows established technical SEO and AI-discoverability practices when building or updating content pages, partnering with the marketing team’s SEO/GEO specialists on content-level needs
6. Implements and manages experimentation on department-owned pages — A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences — using the organization’s designated testing/personalization platform to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction
7. Sets up and manages multi-armed bandit (“king of the hill”) testing where appropriate, so better-performing treatments automatically receive an increasing share of traffic over time, up to becoming the default experience
8. Ensures every campaign, product page, and conversion path launches with a testing/optimization plan by default
9. Partners with Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performance
10. Monitors and reports test results and treatment performance for department-owned pages, feeding learnings into future builds
11. Participates in the organization’s link/page monitoring process; resolve flagged issues within [Department]’s pages promptly
12. Supports content and marketing teams with hands-on execution of landing pages, campaign pages, and product pages, including video-first content presentation
13. Brings department-specific priorities and technical needs into the Web Developer’s cross-team coordination process (sprint planning, RFCs)
14. Participates in code/technical reviews with cross team web developers to maintain architectural consistency across the matrixed team
15. Troubleshoots and resolves day-to-day technical issues on department-owned pages
16. Builds functional pages and templates from wireframes, mockups, or campaign requirements, ensuring alignment with brand standards and user experience expectations
17. Implements and maintains front-end web functionality, interactive features, and page components using HTML, CSS, JavaScript, and related web technologies
18. Supports content personalization, gated content access, and user authentication experiences where applicable
19. Conducts quality assurance through cross-browser, cross-device, and mobile testing, correcting issues directly or coordinating with appropriate technical stakeholders as needed
20. Optimizes landing pages, articles, and other digital content for search visibility and discoverability by applying current SEO and GEO best practices
21. Research keywords, search intent, metadata, headings, schema, and other on-page optimization elements to improve organic performance
22. Monitors search rankings, traffic trends, and content performance for assigned brand areas and recommends technical and content improvements
23. Improves website speed, functionality, and reliability through image optimization, performance enhancements, plugin management, and related web maintenance practices
24. Publishes and formats articles, reviews, and other digital content in WordPress, ensuring clean rendering and alignment with brand and editorial standards
25. Builds, configures, and maintains web forms and related integrations to support accurate data capture, lead flow, and campaign effectiveness
26. Research, tests, configures, and maintains plugins, tools, and web features that improve site functionality, reliability, and conversion performance
27. Maintains version control and development workflow practices appropriate to assigned web projects and updates
28. Provides subject matter expertise and administrative support for WordPress and related digital tools used by assigned brands
29. Creates and maintains documentation, training resources, and support materials for webpage development, content publishing, and troubleshooting procedures
30. Stays current with WordPress updates, SEO and GEO trends, security practices, accessibility standards, and relevant digital technologies, and provides recommendations to the assigned Brand Marketer and stakeholders as appropriate
31. Processes webpage redirects, creates QR codes, and completes other technical web support tasks needed for campaign and content execution
32. For assignments supporting multiple brands, balances and prioritizes competing web requests to support publishing schedules, campaign timing, and organizational priorities
Then "Other Duties/Responsibilities:":
- Supports digital stakeholders with varying levels of technical expertise, escalating complex issues to appropriate teams as needed
- Collaborates with editors, designers, marketers, content producers, and technical teams to ensure consistent execution across assigned brands
- Performs other duties as assigned
Then "WordPress Development:" (seems like a subheading but we treat as responsibilities):
- Independently builds, configures, tests, deploys, and maintains WordPress pages, templates, components, and features supporting department campaigns, products, content, and initiatives.
- Develops and customizes WordPress themes, templates, blocks, patterns, custom post types, taxonomies, and approved plugins using established organizational standards.
- Uses the organization’s shared design system and approved WordPress components whenever appropriate, avoiding unnecessary duplication or department-specific solutions.
- Translates approved designs, wireframes, and requirements into responsive, accessible, and maintainable WordPress experiences using HTML, CSS, JavaScript, PHP, and established development patterns.
- Configures page layouts, forms, media, metadata, redirects, and reusable content elements while preserving content quality, technical SEO, accessibility, and website performance.
- Follows established source-control, code-review, testing, staging, release, documentation, and post-deployment validation processes.
- Tests WordPress changes for functionality, responsive behavior, browser compatibility, accessibility, analytics, technical SEO, and regression issues before release.
- Troubleshoots and resolves routine WordPress issues involving templates, content display, forms, plugins, browser behavior, performance, and department-owned pages.
- Evaluates requested plugins and third-party scripts against established security, privacy, accessibility, performance, and maintainability standards, escalating approval decisions when required.
- Follows established practices for WordPress core, theme, plugin, and dependency maintenance; coordinate significant updates or production risks with the Lead Web Developer and other technical teams.
- Identifies gaps in existing components, templates, or development standards and propose reusable improvements to the Corporate Web Developer/UI/UX rather than creating isolated solutions.
- Documents significant configurations, customizations, dependencies, and implementation decisions so work can be supported and maintained across the organization.
- Supports content creators and marketing partners in the effective use of approved WordPress templates, components, and publishing practices.
- Escalates architectural questions, security concerns, significant performance issues, and proposed exceptions to established standards to the Corporate Web Developer/ UI/UX
Now Qualifications/Requirements:
Character/Spiritual:
- Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
- Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
- Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within
- for any list of duties/requirements/benefits. Use
for prose. We must not repeat job title as heading. No Job ID. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all duties listed. That's a lot. We need to capture them as list items. Must not lose any. We'll need to parse the responsibilities section: It starts with "Essential Duties/Responsibilities:" then a long list of bullet-like sentences each starting with a verb. We need to turn each into
- . Also there is "Other Duties/Responsibilities:" with a few items. Also "WordPress Development:" with many items. Also maybe "Managerial Breadth/Scope of Job: None" (skip as no content). "Working Environment/Physical Requirements:" we could treat as part of Schedule? Actually it's about environment; we could include as a separate section maybe "Working Environment". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put environment under Schedule? Not ideal. Could put under About the role? Might be okay to include as a paragraph under About the role. But we need to preserve all substantive info; we could add a
under About the role covering working environment. However the instruction: "Prefer a few substantive sections over many thin ones." So we can combine environment into About the role or Schedule. We also have "Managerial Breadth/Scope of Job: None" - no content, skip. We have "Job Qualifications/Requirements" heading with sub-sections: Character/Spiritual, Personal Characteristics, Knowledge/Experience. We'll turn each bullet into list items under Qualifications. We also have "Other Duties/Responsibilities:" after the big list; we need to include those as responsibilities as well. We also have "WordPress Development:" which seems like a subcategory of responsibilities; we should include those items as responsibilities as well. Thus responsibilities will be a large list combining Essential Duties/Responsibilities, Other Duties/Responsibilities, and WordPress Development items. We must not lose any detail. Let's extract each sentence. I'll copy the responsibilities text and split by sentences that start with a capital letter and end with a period, but many are long and contain semicolons. We'll treat each bullet as a separate item as they appear separated by line breaks? In the text they are separated by line breaks and start with a verb. We'll approximate. Let's list them: Essential Duties/Responsibilities: 1. Designs, builds, and maintains responsive landing pages and web content for assigned brand areas using WordPress and related tools, following best practices for usability, accessibility, and performance 2. Uses the organization’s shared design system/component library to ensure visual and functional consistency with the broader site 3. Implements pages and features that meet the organization’s performance budgets and Core Web Vitals standards 4. Ensures new pages/features are properly instrumented for tracking per the organization’s data-layer standards, in partnership with the other web developers and web designers and data/reporting team 5. Follows established technical SEO and AI-discoverability practices when building or updating content pages, partnering with the marketing team’s SEO/GEO specialists on content-level needs 6. Implements and manages experimentation on department-owned pages — A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences — using the organization’s designated testing/personalization platform to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction 7. Sets up and manages multi-armed bandit (“king of the hill”) testing where appropriate, so better-performing treatments automatically receive an increasing share of traffic over time, up to becoming the default experience 8. Ensures every campaign, product page, and conversion path launches with a testing/optimization plan by default 9. Partners with Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performance 10. Monitors and reports test results and treatment performance for department-owned pages, feeding learnings into future builds 11. Participates in the organization’s link/page monitoring process; resolve flagged issues within [Department]’s pages promptly 12. Supports content and marketing teams with hands-on execution of landing pages, campaign pages, and product pages, including video-first content presentation 13. Brings department-specific priorities and technical needs into the Web Developer’s cross-team coordination process (sprint planning, RFCs) 14. Participates in code/technical reviews with cross team web developers to maintain architectural consistency across the matrixed team 15. Troubleshoots and resolves day-to-day technical issues on department-owned pages 16. Builds functional pages and templates from wireframes, mockups, or campaign requirements, ensuring alignment with brand standards and user experience expectations 17. Implements and maintains front-end web functionality, interactive features, and page components using HTML, CSS, JavaScript, and related web technologies 18. Supports content personalization, gated content access, and user authentication experiences where applicable 19. Conducts quality assurance through cross-browser, cross-device, and mobile testing, correcting issues directly or coordinating with appropriate technical stakeholders as needed 20. Optimizes landing pages, articles, and other digital content for search visibility and discoverability by applying current SEO and GEO best practices 21. Research keywords, search intent, metadata, headings, schema, and other on-page optimization elements to improve organic performance 22. Monitors search rankings, traffic trends, and content performance for assigned brand areas and recommends technical and content improvements 23. Improves website speed, functionality, and reliability through image optimization, performance enhancements, plugin management, and related web maintenance practices 24. Publishes and formats articles, reviews, and other digital content in WordPress, ensuring clean rendering and alignment with brand and editorial standards 25. Builds, configures, and maintains web forms and related integrations to support accurate data capture, lead flow, and campaign effectiveness 26. Research, tests, configures, and maintains plugins, tools, and web features that improve site functionality, reliability, and conversion performance 27. Maintains version control and development workflow practices appropriate to assigned web projects and updates 28. Provides subject matter expertise and administrative support for WordPress and related digital tools used by assigned brands 29. Creates and maintains documentation, training resources, and support materials for webpage development, content publishing, and troubleshooting procedures 30. Stays current with WordPress updates, SEO and GEO trends, security practices, accessibility standards, and relevant digital technologies, and provides recommendations to the assigned Brand Marketer and stakeholders as appropriate 31. Processes webpage redirects, creates QR codes, and completes other technical web support tasks needed for campaign and content execution 32. For assignments supporting multiple brands, balances and prioritizes competing web requests to support publishing schedules, campaign timing, and organizational priorities Then "Other Duties/Responsibilities:": - Supports digital stakeholders with varying levels of technical expertise, escalating complex issues to appropriate teams as needed - Collaborates with editors, designers, marketers, content producers, and technical teams to ensure consistent execution across assigned brands - Performs other duties as assigned Then "WordPress Development:" (seems like a subheading but we treat as responsibilities): - Independently builds, configures, tests, deploys, and maintains WordPress pages, templates, components, and features supporting department campaigns, products, content, and initiatives. - Develops and customizes WordPress themes, templates, blocks, patterns, custom post types, taxonomies, and approved plugins using established organizational standards. - Uses the organization’s shared design system and approved WordPress components whenever appropriate, avoiding unnecessary duplication or department-specific solutions. - Translates approved designs, wireframes, and requirements into responsive, accessible, and maintainable WordPress experiences using HTML, CSS, JavaScript, PHP, and established development patterns. - Configures page layouts, forms, media, metadata, redirects, and reusable content elements while preserving content quality, technical SEO, accessibility, and website performance. - Follows established source-control, code-review, testing, staging, release, documentation, and post-deployment validation processes. - Tests WordPress changes for functionality, responsive behavior, browser compatibility, accessibility, analytics, technical SEO, and regression issues before release. - Troubleshoots and resolves routine WordPress issues involving templates, content display, forms, plugins, browser behavior, performance, and department-owned pages. - Evaluates requested plugins and third-party scripts against established security, privacy, accessibility, performance, and maintainability standards, escalating approval decisions when required. - Follows established practices for WordPress core, theme, plugin, and dependency maintenance; coordinate significant updates or production risks with the Lead Web Developer and other technical teams. - Identifies gaps in existing components, templates, or development standards and propose reusable improvements to the Corporate Web Developer/UI/UX rather than creating isolated solutions. - Documents significant configurations, customizations, dependencies, and implementation decisions so work can be supported and maintained across the organization. - Supports content creators and marketing partners in the effective use of approved WordPress templates, components, and publishing practices. - Escalates architectural questions, security concerns, significant performance issues, and proposed exceptions to established standards to the Corporate Web Developer/ UI/UX Now Qualifications/Requirements: Character/Spiritual: - Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...” - Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.” - Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within