SEO Specialist

About the role

The Contract SEO Specialist is responsible for hands-on execution of digital marketing-related activities, projects, and initiatives focused on SEO (On-site, Technical, and Content). Some PPC and Paid Social collaboration may be part of the role, depending on the skills of the applicant.

This person must be comfortable communicating with and presenting analytics and rationales to clients, and contributing to overall strategy, as well as rolling up her or his sleeves to bring strategic recommendations to life in partnership with account, copy, design, and code-focused counterparts. This is a remote/WFH position, on a fully virtual team.

About You

• You are a hands-on digital marketer who goes beyond basic best practices to customize smart, strategic SEO solutions for each client.
• You bring a deep understanding and passion for digital marketing, SEO, PPC, ABM, content marketing, and ongoing learning.
• You are comfortable working both independently and as part of a cross-functional team, and you can manage multiple projects and competing priorities in a fast-paced environment.
• You stay current on the changing SEO landscape, communicate clearly with both technical and non-technical stakeholders, and are motivated by solving complex problems and improving performance over time.

What You Will Do

• Guide and implement the SEO-driven strategy & planning of website redesigns as well as digital marketing campaigns for B2B technical clients with complex and technical products and services
• Create SEO-informed content development, syndication, and distribution strategies
• Generate SEO site audits and reports through a technical, content, and off-site lens to ensure adherence to SEO best practices
• Analyze and translate data from web analytics into actionable plans
• Advise clients on SEO best practices as well as the strategy to implement them
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager
• Work collaboratively with other disciplines including copywriting, design, development in order to implement strategies successfully
• Guide implementation of technical SEO strategies
• Build and optimize powerful B2B digital marketing to build brand and interest for our clients, who primarily serve niche markets and industries
• Manage as needed (daily, weekly, monthly) reporting and communication regarding campaign development, timelines, analysis, and results
• Maintain SEO performance by utilizing SEO tools such as SEMRush, Google Search Console, Google Analytics (GA4), Google Tag Manager, Google Business Profile, and Google Looker Studio
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners
• Develop annual, quarterly, and project-level SEO strategies designed to maximize performance across Technical, Content, and Off-site SEO to achieve business goals
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
• Ensure alignment between paid search and organic search strategies
• Advise on content types, topics, and keywords to explore to maximize clients’ search rankings

Your Skills and Background

• Experience working with mid-sized B2B brands in our target industries (technical, industrial, life sciences, manufacturing) is a plus
• Deep understanding and passion for digital marketing, SEO, PPC, ABM, content marketing, and learning new skills
• Ability to work within a team and independently
• 5+ years experience with SEO/digital marketing with demonstrated success managing accounts for multiple clients, partners or divisions. Agency experience with B2B clients is a plus.
• Intrinsic drive to maintain current skills and knowledge while also pursuing ongoing knowledge of the changing SEO landscape
• Strong visual and verbal presentation skills
• Strong knowledge of the web development process and fundamentals of digital marketing
• Able to manage multiple projects at once, including the capability to balance competing priorities in a fast-paced environment
• Problem-solving mindset with high attention to detail
• Proven ability to interact & collaborate across multiple disciplines to accomplish a common goal
• Able to effectively operate and complete complex tasks with minimal oversight
• Familiarity with popular Content Management Systems such as WordPress, HubSpot, etc.
• Advanced knowledge of analytics platforms such as Google Analytics (GA4), Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Google Looker Studio, HubSpot, and other third-party SEO reporting tools (Screaming Frog, Moz, Spyfu, SEMRush, HotJar, CallRail, etc.)
• Ability to build reporting based off web behavior and key SEO metrics
• Strong creative aptitude, including a keen eye for design and copywriting
• Knowledge of HTML, CSS, XML, client and server-side technologies a plus
• Knowledge of Google Ads, LinkedIn advertising platforms a plus
• Google Ads and Google Analytics (GA4) certifications a plus
• Proficiency in Microsoft Excel and Google Suite of Apps
• Proficiency working with AI tools such as ChatGPT, Claude, Grok, ect.
• Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus