SEO Specialist

About the role

This is NOT a remote/hybrid position and is located at our Virginia Beach Campus location. The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment.

Responsibilities

• Develop SEO strategies and be responsible for day-to-day search results across digital platforms
• Establish an Organic Search scorecard, including search engine rankings, AI results and other relevant experiences and report out regularly
• Pro-actively audit ECPI’s digital properties, research SEO issues and formulate solutions for improving performance
• Conduct research on searches/keywords, define opportunities, develop content and drive page/feed optimizations
• Partner with development and technical teams to adopt SEO technical best practices
• Monitor SEO developments and search trends to protect ECPI’s ranking and identify new opportunities
• Monitor higher education trends and establish a competitive scorecard

Requirements

• College degree in Marketing, Communications or related field (Bachelor’s degree preferred)
• Minimum of 2 years’ experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
• Proficiency in Google Analytics required (Google Analytics Certification preferred)
• Experience with SEO tools (Webmaster, keyword research, technical crawlers) required
• Knowledge of SEO principles, and best practices required
• Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
• Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
• Experience in Higher Education vertical is preferred

Skills

• College degree in Marketing, Communications or related field (Bachelor’s degree preferred)
• Minimum of 2 years’ experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
• Proficiency in Google Analytics required (Google Analytics Certification preferred)
• Experience with SEO tools (Webmaster, keyword research, technical crawlers) required
• Knowledge of SEO principles, and best practices required
• Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
• Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
• Experience in Higher Education vertical is preferred

Benefits

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions

Pay

Details about pay are not specified in this posting.

Schedule

Details about schedule are not specified in this posting.

Benefits

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions

Why Join ECPI?

Shape the digital front door for thousands of students.
Play a key role in transitioning to modern platforms and technologies.
Collaborative, mission-driven culture.
Competitive salary plus full benefits.

ECPI University Benefits

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions