SEO Specialist

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for blue-chip clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. VML is a Leader in Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML Health, the agency’s specialist health network, is one of the world’s largest and most awarded health agencies. The global network spans 26,000 people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About the role

We are seeking a detail-oriented and results-driven SEO specialist to join our team. This role focuses on organic search analysis, discovery, execution, and performance reporting of SEO and AI/GEO strategies for clients. The ideal candidate will have strong technical skills, excellent communication abilities, and the ability to collaborate across teams while staying current on industry trends. You will own client work, build strategies, and tackle implementation.

Responsibilities

• Provide strategic recommendations for improving organic search performance on websites in various stages of development.
• Conduct comprehensive keyword research using leading industry tools to identify optimization opportunities.
• Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links.
• Conduct thorough site audits and competitive analyses to uncover growth opportunities.
• Create and deliver monthly organic search performance reports with actionable insights.
• Evaluate and present organic search findings and recommendations to clients and stakeholders.
• Provide SEO recommendations for non-website digital assets like videos and social media profiles.
• Produce thought leadership pieces such as POVs and industry news round-ups.
• Guide junior team members as needed.
• Document client history, processes, contact information, major initiatives, past recommendations, and site changes.
• Work with account teams and clients to understand business, technical, and reporting requirements, developing solutions for success.
• Coordinate internal team and agency initiatives to achieve team goals.
• Help clients expand their knowledge and use of search engine optimization while driving internal buy-in.
• Provide guidance on white-hat SEO strategies to the agency, clients, and partners.
• Deliver effective and persuasive presentations (verbal and written) to internal teams and clients.
• Stay current on search, AI, and technology industry trends and inform clients about relevant developments.
• Collaborate across departments to ensure appropriate inclusion of SEO at the correct stages of client work.
• Navigate multiple dependencies on technology, content creators, and other connections to ensure SEO effectiveness.
• Ensure delivery of cutting-edge, high-quality SEO work tailored to each client’s unique needs.
• Develop case studies based on past work to support new business initiatives and validate client relationships.
• Attend meetings with other company functions necessary for duties and organizational development.

Requirements

• 3–5 years of experience in search engine optimization.
• Proficiency in SEO techniques and strategies, including AI platforms and optimization.
• Experience with organic search tools (e.g., SEMrush, Moz Analytics, BrightEdge, SearchMetrics).
• Ability to conduct research and analyze data effectively.
• Knowledge of web analytics tools (e.g., Adobe Analytics, Google Search Console).
• Familiarity with basic HTML and Excel.
• Proficiency in presentation tools like Keynote or PowerPoint.
• Comfort with AI platforms like ChatGPT and leveraging automation tools.
• Strong writing and communication skills.
• Public speaking and presentation skills.
• Ability to create and analyze organic search performance reports.

Skills

• Soft Skills:
  • Receptiveness to feedback and willingness to learn continuously.
  • Resourcefulness and self-awareness to navigate challenges independently.
  • Ability to balance competing demands and prioritize tasks effectively.
  • Strong collaboration skills to work seamlessly across teams and departments.
  • Self-awareness and critical thinking to assess what is best for the client.
  • Executive presence, problem-solving, and adaptability.
  • Strategic thinking to understand business needs while delivering detail-oriented work.
• Preferred Skills:
  • Familiarity with technical SEO, including site architecture, crawlability, and indexing.
  • Knowledge of advanced web analytics and reporting techniques.
  • Experience or familiarity with the automotive and financial industries (a plus).

Pay

The base salary range for this position is $60,000—$140,000 USD.

Schedule

We’ve adopted a hybrid approach, with teams in the office an average of four days a week.

Benefits

We offer a competitive benefits package. For more details, visit WPP Benefits.