Web Experience Specialist

Responsibilities

• Maintain the university website and related digital properties to ensure accuracy, functionality, accessibility, and brand consistency.
• Implement approved updates to site architecture, navigation, and page structures supporting marketing and advancement priorities.
• Conduct routine site audits to identify performance, usability, and content improvement opportunities.
• Build and maintain landing pages supporting enrollment, advancement campaigns, and institutional initiatives.
• Partner with the Marketing Strategy & Content Coordinator to publish campaign content according to the institutional editorial calendar.
• Affiliate in implementing SEO, page optimization, and conversion-focused design improvements.
• Publish and update website content within established turnaround timelines.
• Provide technical guidance to approved content contributors across departments.
• Maintain documentation of publishing workflows and digital content standards.
• Monitor website analytics including traffic, engagement, and conversion indicators.
• Affiliate in preparing monthly performance summaries supporting Advancement leadership.
• Recommend data-informed improvements to enhance digital engagement and campaign outcomes.

Qualifications

• Bachelor’s degree in Web Development, Digital Marketing, Communications, or related field.
• 2–4 years of experience managing websites, CMS platforms, or digital content systems.
• Familiarity with analytics platforms, SEO practices, and user experience optimization.
• Strong organizational and cross-functional collaboration skills.
• Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools.
• (Required) Strong project management experience including time spent planning, leading, directing, and managing successful projects.
• (Required) Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development.
• (Required) Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies.
• (Required) A broad understanding of different student recruitment and marketing strategies.
• (Preferred) Experience working in a higher education or college/university environment.

CORE COMPETENCIES

• Identify the behavior an employee is expected to demonstrate.
• Digital execution excellence.
• Attention to detail and accuracy.
• Collaborative workflow management.
• Data-informed optimization.
• Project accountability.
• Excellent oral, written, and interpersonal communication skills.
• Excellent organizational and teamwork skills.

Pay

Maximum Salary USD $77,000.00/Yr.

Schedule

N/A