Digital Experience Specialist

Responsibilities

• Assists with translating website and digital-experience strategy into actionable web initiatives aligned to defined business goals by executing assigned content, optimization, and testing activities.
• Supports timely delivery by following established processes, tools, and guidance.
• Conducts website and content audits, opportunity assessments, competitive reviews, and best-in-class analysis to support planning and prioritization efforts.
• Documents findings and surfaces insights to inform next steps.
• Contributes to digital experience and content plans by documenting objectives, approaches, dependencies, and success metrics in coordination with cross-functional partners.
• Ensures plans reflect defined goals and execution requirements.
• Uses analytics, SEO/AEO insights, and testing data to evaluate performance and provide input into optimization recommendations.
• Supports measurement activities by maintaining data accuracy and clarity in reporting.
• Partners with web design and development, analytics, creative, production, and program teams to support the execution of content initiatives across multiple lines of business.
• Cross-functional coordination to coordinate inputs, timelines, and follow-ups to ensure alignment and completion.
• Performs other responsibilities and duties as assigned.

Qualifications

• Bachelor’s degree in UX, digital experience, communications, marketing, or a related field.
• Minimum 3 years of experience in digital content planning, optimization, or digital marketing for web platforms.
• Experience coordinating content development across cross-functional teams and stakeholders.
• Ability to synthesize data and insights into clear recommendations and action plans.
• Familiarity with web analytics platforms (e.g., Adobe Analytics) and basic performance measurement concepts.
• Understanding of SEO and emerging AEO/GEO principles, tools and best practices as they relate to content discoverability and conversion.
• Writing for web, with strong editorial judgment and the ability to recommend or design content improvements and test variations.
• Proficient with Microsoft Office applications.
• Basic knowledge and skill proficiency in analytical thinking, brand and marketing understanding, business analytics, communication, content creation, cross-functional collaboration, customer experience, digital literacy, digital marketing, project management, publishing acumen, and technology acumen.
• Preferred: Experience working with content in a banking or financial services context.
• Experience working with designers and developers in an Agile environment.
• Experience using Adobe Analytics, Tableau, and Adobe Target or similar experimentation platforms.
• Experience using AI (e.g.: CoPilot, ChatGPT, etc.) to assist in research and analysis.
• Experience working with a Content Management System.