VT WFW Digital Marketing Manager (VT, Colchester )

Major responsibilities include (not all inclusive)

• Develop and provide informational briefings to designated VTNG Military commanders.
• Conduct briefs, presentations, and employment briefings to stakeholders, community resource providers and Vermont National Guard soldiers and leadership on the Work for Warriors Program and the services it provides.
• Maintain strict confidentiality of all information related to Veterans.
• Comply with Health Insurance Portability and Accountability Act (HIPAA) Privacy Regulations to ensure confidentiality and maintain right to privacy.

Media and Marketing Support

• Support the development of awareness of SFPD’s existing social media strategy.
• Collaborate with Recruiting and Retention Battalion on improving online content, outreach and advocacy efforts.
• Create fliers and marketing collateral to extend reach of Work for Warriors to VTNG members, Veterans, Reservists and families.
• Create personalized video resumes, digital online e-portfolios, professional social media profiles, resume and cover letter development, and improve digital literacy skills.
• Create, update, and employ custom artwork or graphic design elements to be used on all social media platforms.
• Create fliers and social media posts to publicize SFPD’s employment outreach events, career fairs and employment opportunities.
• Plan, create, and prepare print ready quarterly SFPD newsletters.
• Write press releases regarding SFPD achievements for release by SFPD.
• Implement the media strategy incorporating changes approved by SFPD.
• Collect and analyze data and metrics relating to reach and effectiveness of SFPD media strategies.
• Develop and maintain a website that complies with Government branding guidelines.
• Data mine and analyze followers, engagements and shares from all Family Programs’ Facebook pages as well as videos and podcasts posted to DVIDS.
• Following OSFPD career fairs, networking and Outreach events, coordinate with OSFPD staff to conduct After Action Reviews.
• Identify relevant market segments for purposes of targeting future programming and outreach efforts.
• Identify key indicators of media strategy success and gather sufficient data relating to those indicators for Contractor and SFPD to track trends and identify opportunities to improve media strategies, and to evaluate return on investment.
• Maintain program information, data and documentation in an accessible format for purposes of sharing/reporting to SFPD personnel and prepare reports, graphs, and charts.
• Develop Media Strategy.

Experience

• Minimum 3 years of professional experience in digital content creation, social media management, and multimedia production.
• Advanced skills in video and audio editing for podcast production and promotional videos.
• Experience with web content management systems (CMS) and social media analytics.

Educational Requirements and Training

• A Bachelor’s degree in marketing, Communications, Digital Media, Graphic Design, or related field.
• The Government may accept an equivalent combination of education and experience (e.g., 4 years of relevant military or professional experience in lieu of a Bachelor's degree).
• Must successfully complete:
• Awareness Training (AT) Level 1
• iWatch Training
• Information Assurance (IA) Training
• OPSEC Training
• Other training as required to successfully fulfill job requirements

Company Information

Interactive Government Holdings, Inc. (IGH) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

At Interactive Government Holdings, Inc. (IGH), health and safety play a vital role in our success. IGH’s employees work together to comply with all applicable health & safety practices and protocols, including health orders and regulations related to COVID-19 that are mandated by local, state and federal authorities.