VP/SVP of Marketing

The VP/SVP of Marketing will lead our marketing organization through our next phase of explosive growth. This executive role requires a proven leader with deep B2B SaaS experience who can scale marketing operations, build world-class brand recognition, and drive demand generation across multiple domestic and international markets. The ideal candidate will have a track record of building and leading high-performing marketing teams while managing complex third-party vendor relationships.

Strategy & Brand Leadership

• Develop and execute comprehensive marketing strategy aligned with aggressive growth targets and international expansion goals.
• Build and scale marketing organization to support 40%+ annual growth trajectory.
• Partner closely with CEO to establish thought leadership platform and executive brand presence.
• Drive brand strategy and positioning for established B2B markets while expanding into new European territories.
• Own marketing budget responsibility and ROI accountability across all channels and initiatives.
• Build, lead, mentor, and scale a dynamic marketing team across multiple functions and geographies.

Vendor & Team Management

• Manage relationships with third-party service providers including PR agencies, event management companies, digital marketing firms, and brand consultancies.
• Establish vendor selection criteria, performance metrics, and cost optimization strategies.
• Build internal capabilities while strategically leveraging external expertise for specialized functions.

Brand & Thought Leadership

• Elevate company brand recognition and market positioning in competitive B2B SaaS landscape.
• Develop CEO persona and thought leadership strategy to establish market authority.
• Create and execute comprehensive brand identity initiatives across all touchpoints.
• Drive PR strategy and media relations to build industry credibility and market presence.

Demand Generation & Events

• Own end-to-end demand generation strategy across digital, social, events, partnership, and national and international Assisted Living (AL) channels.
• Optimize marketing funnel performance and conversion rates throughout customer journey.
• Drive customer acquisition cost (CAC) optimization while maintaining quality and growth velocity.
• Develop account-based marketing (ABM) strategies for enterprise customer segments.
• Oversee customer events, industry conferences, and partner marketing initiatives.
• Develop executive networking strategy and VIP customer engagement programs.
• Manage trade show presence and strategic event investments across North American and European markets.
• Build strategic partnership marketing programs to accelerate growth and market penetration.

Requirements

• Bachelor’s degree in Marketing, Business