VP - Marketing

Essential Duties, Functions And/or Responsibilities

• Develops the marketing strategy with input from key stakeholders across the business
• Manages and oversees the marketing budget, making critical decisions on marketing mix and performance
• Manages the day-to-day operation of the marketing team including prioritization, recruitment and development of the team
• Establishes key performance indicators for the team and communicates results on a regular basis
• In coordination with the CDMO, defines the brand strategy, brand guidelines, value propositions, and personas to inform marketing activities
• Manages the marketing plan and develops campaigns to increase awareness of the brand and our value propositions
• Owns demand generation strategy, including ABM, lead generation, lead nurturing, pipeline acceleration, and campaign performance across priority customer segments and target accounts
• Pairs closely with Sales, eCommerce, Product, Supplier Management, and Commercial leadership to align marketing programs with revenue, margin, customer acquisition, retention, and share-of-wallet objectives
• Identifies and deploys AI-enabled tools and workflows to improve marketing productivity, campaign execution, content creation, analytics, personalization, and operational efficiency
• Builds a disciplined marketing operating rhythm, including clear priorities, scorecards, testing plans, budget accountability, and regular performance readouts to senior leadership
• Drives change management and marketing transformation initiatives, balancing speed, quality, accountability, and cross-functional alignment in a private equity-backed growth environment
• Works with the Sales team to manage the lead nurturing process, measuring the effectiveness of lead generation all the way to a sale
• Improves lead management processes by strengthening lead scoring, routing, attribution, conversion reporting, and closed-loop feedback with Sales
• Oversee creation and delivery of press releases, advertisements, and other marketing materials

Qualifications

• 8+ years of progressive marketing experience, including 5+ years of people leadership experience
• Proven experience leading B2B marketing programs, preferably in industrial distribution, electronics, manufacturing, supply chain, or a related technical product environment
• B.S. in Marketing, Communications, or related degree MBA is preferred
• Strong experience with marketing automation, ABM, lead generation, funnel management, and campaign performance optimization
• 2+ years of experience with brand management
• 2+ years of experience with public relations, advertising and graphic design
• Strong understanding of both digital and traditional marketing channels
• Experience with paid search, organic search and email marketing
• Deep B2B experience with a bias toward industrial distribution and complex, technical, or SKU-intensive product categories
• Proven experience with social media campaigns and online marketing
• Demonstrated ability to use AI, automation, analytics, and marketing technology to improve team efficiency, campaign effectiveness, personalization, and decision-making
• Proven experience operating in a fast-paced, metrics-driven, private equity-owned, transformation, turnaround, or high-growth environment
• Strong commercial orientation with the ability to translate marketing activity into measurable business outcomes, including revenue, margin, pipeline, customer retention, and customer acquisition