VP Marketing

About the role

The VP, Marketing for SharkNinja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances.

Responsibilities

• Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
• Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
• Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
• Create playbooks and toolkits that enable global consistency with room for regional adaptation
• Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
• Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
• Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
• Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
• Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
• Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
• Model the 'Outrageously Extraordinary' mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection

Qualifications

• 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
• Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
• Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Pay, Benefits, and Culture

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range $265,000—$300,000 USD

Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary