VP MARKETING

About the role

The VP, Marketing for SharkNinja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances.

Responsibilities

• Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
• Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
• Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
• Create playbooks and toolkits that enable global consistency with room for regional adaptation
• Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
• Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
• Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
• Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
• Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
• Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
• Model the 'Outrageously Extraordinary' mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection

Qualifications

• 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
• Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
• Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• AD&D
• Short-term disability insurance
• Long-term disability insurance
• Generous paid time off
• Company holidays
• Parenthood leave
• ID Theft Protection
• Pet Insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program