VP Marketing

About the role

Swayable is a fast-growing AI and automated data science platform that measures public opinion and the impact of messages and advertising content on it. The company is backed by top technology and social impact investors, including Y Combinator. It was founded in 2018 by physics PhDs and is led by the former Executive Director for Digital Strategy at the New York Times.

Responsibilities

• Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
• Build a clear operating cadence for marketing performance, with visibility into what’s working across channels, campaigns, events, pipeline, and revenue impact
• Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
• Lead Swayable’s events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
• Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
• Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
• Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
• Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function

Requirements

You’ve led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)

You’ve marketed to marketers, brand leaders, insights teams, research teams, or similar buyers

You have depth across demand gen, brand, events, content, PR, and sales enablement

You are analytical, ROI-oriented, and comfortable using data to guide decisions

You are a strong storyteller who can simplify a sophisticated product and category

You are scrappy, creative, commercial, and comfortable in a broad mandate

You bring strong judgment, executive presence, and clear communication

Qualifications

Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred

Skills

You are analytical, ROI-oriented, and comfortable using data to guide decisions

You are a strong storyteller who can simplify a sophisticated product and category

Benefits

• 100% Medical, Dental & Vision Plans - no employee contribution required
• Generous PTO
• Equity Options
• 401k plan, FSA
• Ongoing professional development investments

Pay

$225-275K, dependent on experience

Schedule

N/A