VP-Marketing

About the role

This position can be based Virtually in the United States.

What You'll Do

• Develop and lead the overall marketing and go-to-market strategy for Uniti Fiber
• Build a high-performing marketing organization with clear structure, accountability, and performance expectations
• Define market segmentation, target audiences, ideal customer profiles, and value propositions
• Lead brand strategy, brand architecture, messaging, and positioning across all customer and stakeholder audiences
• Own product marketing, including launch planning, competitive differentiation, sales messaging, and commercialization strategy
• Design and execute integrated demand generation programs to drive awareness, lead generation, pipeline growth, and revenue
• Oversee digital marketing strategy and execution across web, paid media, SEO/SEM, content, email, and social channels
• Lead field and channel marketing initiatives that support direct and partner sales motions
• Own sales enablement strategy, including collateral, tools, messaging, training, and launch communications
• Lead external communications, public relations, thought leadership, and reputation-building efforts
• Develop customer marketing programs that support acquisition, onboarding, retention, upsell, and advocacy
• Establish the marketing operating model, including annual planning, budget management, KPI reporting, attribution, martech, and analytics
• Partner closely with Sales, Product, Operations, Finance, and executive leadership to align strategy and execution
• Manage agency and vendor relationships to maximize performance, efficiency, and return on investment

Minimum Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred
• 15+ years of progressive marketing leadership experience, including executive ownership of a broad marketing function
• Proven experience leading both strategy and execution across brand, product marketing, demand generation, digital, and communications
• Strong track record of building or transforming marketing organizations and operating models
• Demonstrated success driving pipeline, revenue growth, market expansion, and customer engagement
• Experience in telecom, fiber, broadband, connectivity, technology, or similarly complex B2B growth environments strongly preferred
• Deep understanding of go-to-market planning, commercialization, and cross-functional execution
• Strong financial and analytical acumen, including budget ownership, forecasting, and performance measurement
• Exceptional communication, leadership, and stakeholder management skills
• Able to operate effectively in a fast-paced, evolving, high-accountability environment
• Leadership Profile: The successful candidate will be:
• A strategic thinker with strong commercial instincts
• A builder who can create structure, process, and momentum from the ground up
• A leader who can balance vision with operational discipline
• A collaborative executive who can influence across functions and levels
• A decisive, accountable operator with a bias for action
• A strong people leader who can attract, develop, and retain top talent

Reporting Relationship

Reports to: President of Sales, Uniti Fiber

Suggested Direct Functional Ownership

This role may oversee leadership across: Product Marketing and Go-to-Market, Demand Generation and Digital Marketing, Brand, Content, and Communications, Field and Channel Marketing, Marketing Operations and Analytics, Sales Enablement, Customer Marketing

Our Benefits

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan

Uniti is an equal opportunity employer.