VP - Marketing

About the Role

Responsible for leading RRCU’s Marketing Department and Community Service Department, along with overseeing social media and RRCU Gives. The primary objective is to strategically drive growth, ensure sustained member engagement, foster community involvement, and enhance the RRCU brand.

Responsibilities

• Oversee and lead Marketing, Community Service, Social Media, and RRCU Gives.
• Monitor market trends, consumer behaviors, and emerging technologies through research to enhance marketing efforts.
• Lead, coach, and develop the team, fostering a culture of innovation within the marketing department.
• Serve as the lead for RRCU Gives to develop the brand and support the community.
• Implement a data plan to monitor and track marketing across all channels.
• Manage and enhance the company's brand by developing a comprehensive brand strategy.
• Develop a social media plan to enhance the brand and drive growth.
• Collaborate with Regional Managers, Department Heads, and other key areas to ensure marketing goals are met.
• Ensure compliance with advertising and regulatory standards.
• Oversee community engagement and partnership development initiatives.
• Act as a major link between the credit union, its members, and the public to further the goals and positive image of the Credit Union.
• Work closely with the data team to maximize marketing efforts.
• Adhere to all Red River Employees Federal Credit Union policies and procedures.
• Perform other related duties as assigned.

Qualifications

• Minimum five years' experience in marketing or business development, preferably with a financial institution.
• Bachelor's degree in a relevant field.
• Proven track record in developing effective marketing strategies.
• Proficiency in computer skills and standard office equipment.
• Knowledge of advertising regulations in the financial industry.
• Experience in team mentoring and project management.
• Strong interpersonal skills with a commitment to maintaining professionalism.
• Ability to meet, speak, and deal effectively with people in a professional manner.
• Must maintain a neat and professional appearance.
• Availability to attend community and business events both during and after business hours as required.
• Physical requirements include use of standard office equipment and occasional lifting of 25–50-pound boxes.
• Ability to embody the core values of Team-Focused, Excellence, Authenticity, and Leading in Innovation.