VP, Solutions Product Marketing
About the role
We are seeking a Vice President of Solutions Marketing to lead the strategy and execution of our agentic process automation solutions. This role is critical in translating our AI-powered automation platform into compelling narratives that resonate with C-suite buyers and decision-makers at large enterprises. Reporting to the Chief Marketing Officer, this is a hybrid role with regular onsite work days in San Jose, CA, with other locations in major metropolitan areas considered.
Responsibilities
Define and own the positioning, messaging, and value narratives for our full portfolio of agentic automation solutions, spanning vertical industries and horizontal functions.
Translate technical AI and automation capabilities into business-outcome-driven stories that land with line-of-business leaders, IT executives, and the C-suite.
Build and maintain a messaging architecture that scales across industries and buyer personas while staying cohesive at the platform level.
Partner with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releases.
Define target buyer personas, buying committee maps, and journey-stage messaging for each solution area.
Drive integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and events.
Arming the enterprise sales organization with the tools they need to win: battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guides.
Building a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscape.
Partners closely with sales leadership to understand field needs and ensure marketing materials translate directly into pipeline acceleration.
Delivering actionable competitive insights to sales, product, and executive leadership on a regular cadence.
Positioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic content.
Supporting revenue and field marketing teams with deep insights on how customers buy, sources of influence, and the nature of buying committees including decision makers and influencers.
Providing revenue, field and digital teams with high content collateral, messaging and enablement.
Building deep expertise in our target verticals and functional areas to ensure our marketing speaks the language of each buyer's world.
Collaborating with industry leads and customer success to develop reference architectures, use-case libraries, and customer success stories that demonstrate measurable business impact.
Building, mentoring, and leading a team of solutions marketing managers across industry verticals and horizontal solution areas.
Fostering a culture of strategic thinking, cross-functional collaboration, and relentless focus on the buyer.
Establishing clear KPIs for the solutions marketing function and report on impact to the executive team.
Requirements
Bachelor's degree in marketing, business, or a related field; MBA preferred.
15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment.
5+ years of people management experience including exceptional ability to build, inspire, and lead high-performing teams across geographies.
Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes.
Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes.
Domain experience in intelligent automation, RPA, AI/ML, or adjacent enterprise technology categories (strongly preferred).
Experience marketing to large enterprise customers across multiple industries.
Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred.
Experience with category creation or repositioning in an emerging technology space preferred.
Experience scaling a new product line or business unit from $50M to $150M ARR preferred.
Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred.
Experience at a company that has successfully navigated a platform transition (e.g., from RPA to agentic automation) preferred.
Qualifications
Bachelor's degree in marketing, business, or a related field; MBA preferred.
15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment.
5+ years of people management experience including exceptional ability to build, inspire, and lead high-performing teams across geographies.
Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes.
Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes.
Domain experience in intelligent automation, RPA, AI/ML, or adjacent enterprise technology categories (strongly preferred).
Experience marketing to large enterprise customers across multiple industries.
Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred.
Experience with category creation or repositioning in an emerging technology space preferred.
Experience scaling a new product line or business unit from $50M to $150M ARR preferred.
Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred.
Experience at a company that has successfully navigated a platform transition (e.g., from RPA to agentic automation) preferred.
Skills
Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives and differentiated market positioning.
Strong collaborator who operates effectively as a peer to Product, Sales, and executive leadership, with a positive, “can-do” mindset.
Thrives in fast-paced environments, able to prioritize across multiple initiatives while remaining decisive, adaptable, and execution-focused.
Highly analytical with the ability to interpret data, generate insights, and clearly present findings to inform strategy and decision-making.
Organized, programmatic thinker skilled in strategic planning and hands-on execution, with a test-and-learn approach to continuously optimize outcomes.
Benefits and Perks
Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
4 company Achievement days off per year
Variety of health care and well-being benefits
Paid family/parental leave
Company Information
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Our APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by our vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.