VP, Revenue Marketing

About the role

Placer.ai is seeking a VP, Revenue Marketing to lead the strategy and execution that convert marketing investment into revenue. This person will own Strategic ABM, paid media, SEO/AEO, and the website as a single, integrated demand engine, accountable for qualified pipeline that converts through both Sales and self-serve. They will also set the standard for how the team operates, embedding AI into core workflows to inform operations at scale. This is a high-accountability role, reporting to the CMO and working in close partnership with Sales, RevOps, Product, and CS. Pipeline, product-qualified conversion and usage are shared outcomes, and this person is expected to substantiate performance with rigorous data.

Responsibilities

• Forecast and own the demand plan: build and maintain a rolling pipeline forecast by channel and segment.
• Design and lead the Strategic team's ABM program: define account tiers, map buying committees, and orchestrate coordinated outreach across paid, direct, and sales-assisted channels in partnership with Strategic sales leadership.
• Direct paid media strategy: own budget and performance across SEM, paid social, and display, and make disciplined investment decisions grounded in lead quality and pipeline efficiency.
• Partner with content on SEO/AEO strategy, bringing conversion and revenue data to keyword, topic, and page prioritization so organic and AI-search investment is judged on pipeline contribution, not