VP, Revenue Marketing

About the role

BambooHR is seeking a Vice President, Revenue Marketing to lead the company's revenue marketing strategy, pipeline generation engine, and demand creation transformation. This role will play a critical leadership role in transitioning to an AI-first revenue engine as buyer behavior shifts towards AI-mediated discovery, evaluation, and purchasing.

Responsibilities

• Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
• Recruit, hire, develop, and retain high-performing marketing talent.
• Establish organizational priorities, performance expectations, and accountability measures.
• Conduct performance evaluations and provide coaching, mentorship, and career development.
• Oversee department planning, resource allocation, organizational design, and budget management.
• Handle employee relations matters in accordance with company policy.
• Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.
• Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.
• Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.
• Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.
• Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.
• Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.
• Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.
• Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment.
• Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.
• Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.
• Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments.
• Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required. MBA or advanced degree not required, but a plus.
• 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.
• Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments.
• Demonstrated ownership of significant pipeline targets and measurable revenue outcomes.
• Experience managing annual marketing investments exceeding $50M.
• Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems.
• Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition.
• Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation.
• Experience leading organizations through significant transformation, organizational change, and evolving market conditions.
• Strong executive communication, presentation, and decision-making skills.
• Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams.
• Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making.

Qualifications

• Experience leading AI-first marketing transformation initiatives.
• Experience building or scaling agentic, automation-driven, or AI-enabled demand generation programs.
• Experience supporting outbound sales motions, partner ecosystems, and multi-channel pipeline generation strategies.
• Experience with AI-search visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or emerging discovery channels.
• Experience within HCM, HR technology, payroll, workforce management, or adjacent SaaS categories.
• Experience with self-service, product-led growth, or digital commerce models.
• Experience operating in international or multi-region demand generation environments.