VP, Revenue Marketing
About the role
We are seeking a leader to drive our marketing efforts and contribute to the firm's growth. This role will lead the marketing team and partner closely with the Sales team, Revenue Operations, Partners, and the Executive team.
Responsibilities
Marketing Function Leadership: Lead the overall marketing organization, building the structure, talent, capabilities, and systems required to support the firm's next stage of growth.
Manage an existing team of top-end talent focused on our brand and content operating plan.
Grow the team as the business grows with clear ownership, accountability, and professional development expectations.
Define the function's long-term operating model, including the effective use of technology, external vendors, agencies, and internal resources and ensuring we make the right choices on buy vs build.
Ensure the marketing organization scales ahead of the firm's growth rather than reacting to it.
Commercial Performance & Revenue Accountability: Own marketing's contribution to pipeline, opportunity creation, and revenue generation, establishing clear targets, reporting, and accountability across the function.
Partner with Revenue Operations to develop performance metrics, attribution models, forecasting capabilities, and commercial reporting that support data-driven decision making.
Evaluate and optimize marketing investment decisions, reallocating resources toward initiatives that demonstrate measurable commercial impact.
Establish a culture of experimentation, continuous improvement, and ROI discipline across all marketing activities.
Marketing-Led Initiatives: Stand up and run a full Account-Based Sales & Marketing engine, from named-account targeting to account-level engagement (in partnership with our Director of Revenue Operations).
Own paid media end-to-end: LinkedIn, Google, and any other platform worth the spend. Targeting, budget, and performance are on you.
Treat event follow-up as the actual event. Set rep expectations and measure outcomes, not "I met a few people."
Own and continuously improve website performance - measure and optimize what moves the needle.
Build conversion paths that go beyond a generic form: content downloads, newsletter signup, assessments, event registration.
Run and constantly optimize SEO, technical, keyword, and on-page, informed by real persona keywords, not guesswork.
Own AEO/GEO: Format content to be the answer and earn third-party citations so ChatGPT/Claude/Perplexity surface Leo Berwick; manage robots.txt and AI crawler access.
Deploy and manage website de-anonymization, engagement scoring, and attribution wired into the CRM, so we know which named accounts and contacts visited and what they read.
Own newsletter delivery and performance optimization – delivery, list growth, and subscriber management.
Requirements
7+ years in demand generation or revenue marketing, ideally within a professional services firm, with direct ownership of paid media, SEO, and marketing technology.
Direct experience in infrastructure, energy, tax, law, M&A, transactions, or private equity advisory preferred.
Hands-on with the tools: paid media platforms, marketing automation (HubSpot), SEO/AEO tooling, website, de-anonymization and attribution platforms.
Understand account-based marketing and how to align it to a named-account sales motion.
Lead with data. Measure marketing against pipeline, not vanity metrics, and can answer "what did marketing produce" with a number.
Proven ability to build and lead a small, high-output marketing team.
Effective stakeholder management and exceptional communication skills is critical.
Self-starter with a bias toward action and a growth mindset.
Travel is expected for offsites and team work.
Benefits & Perks
Unlimited paid time off including 2 weeks of disconnected time each year
Flexible working arrangements – remote and location flexibility
Tuition reimbursement
Athletic and dental insurance
Pension & retirement contributions
Monthly fringe benefit stipend (up to $400)
Additional benefits to support your physical and mental wellness
Compensation
This is a permanent full-time role offering a base salary range of $170,000–$200,000 CAD, commensurate with skills, experience, and alignment with the requirements of the role.
Vacancy Statement
This posting reflects a new vacancy.
Equal Opportunity Statement
Leo Berwick provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regard to race, age, ancestry, color, creed, disability status (physical or mental), gender, marital status, legally-protected medical condition (including pregnancy), national origin, religion, gender identity or expression, genetic information, sexual orientation, military, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws.