VP Revenue Marketing

About the role

The VP of Revenue Marketing is Energy Exemplar’s most senior demand generation leader, directly accountable for pipeline creation, new logo acquisition, and Marketing’s contribution to closed-won revenue. This is a critical commercial leadership role with ownership of the full global demand engine, including account-based marketing (ABM), integrated global campaigns, field and event marketing, partner marketing, customer marketing, and the complete top-to-mid funnel motion across segments and geographies. Operating as a true revenue partner to Sales, the VP of Revenue Marketing will share accountability for pipeline targets and ensure Marketing is focused not simply on generating leads, but on creating the right conversations with the right accounts at the right time. The successful candidate will bring a highly commercial, data-driven approach to marketing, combining strategic leadership with the ability to build a scalable demand engine that delivers measurable pipeline and revenue impact.

Responsibilities

• Own Energy Exemplar’s global marketing pipeline creation target, with clear accountability for marketing-sourced and influenced pipeline, new logo acquisition, and contribution to closed-won revenue.
• Partner closely with Sales leadership to establish shared pipeline targets, priority accounts, market opportunities, and go-to-market plans.
• Build and execute a global revenue marketing strategy that drives sustainable pipeline growth across key segments, regions, and customer groups.
• Own and scale Energy Exemplar’s global Account-Based Marketing (ABM) strategy, with a particular focus on the company’s highest-value strategic accounts.
• Develop targeted ABM programs that engage key decision-makers and buying committees, create new opportunities, and accelerate existing pipeline.
• Lead the development and execution of integrated global campaigns across digital, content, ABM, events, field marketing, partners, and customer marketing.
• Own the global field and event marketing strategy, ensuring investment is directly connected to target accounts, pipeline creation, and revenue outcomes.
• Oversee Energy Exemplar’s flagship Xcelerate and Xplore events, with clear measurement of engagement, pipeline generated, opportunity progression, and closed-won revenue.
• Build a scalable partner marketing strategy in collaboration with Partnerships and Sales to generate partner-sourced and partner-influenced pipeline.
• Develop a unified customer marketing strategy that increases advocacy, referrals, cross-sell and expansion opportunities across Energy Exemplar’s customer base.
• Partner with Customer Success and Sales to identify opportunities to engage existing customers and turn customer relationships into measurable commercial growth.
• Partner with Marketing leadership to establish clear funnel targets and performance metrics across the Marketing organisation, including pipeline creation, conversion, velocity, account engagement, campaign ROI, and revenue contribution.
• Provide clear and consistent reporting on Marketing’s pipeline and revenue contribution to the Executive Leadership Team and Board.
• Own and effectively manage the Revenue Marketing budget, prioritising investment based on measurable commercial impact and return.
• Establish clear goals, accountability, operating rhythms, and performance expectations across the team, creating a