VP, Product Marketing & Sales Enablement

About the role

The Vice President, Product Marketing & Sales Enablement, serves as the senior marketing leader, supporting Prudential’s Business Units. In this newly formed role, they act as the primary partner to the Business Presidents and their leadership teams. This role is accountable for translating business strategy into clear product go-to-market plans and support sales needs to deliver best-in-class experiences to drive measurable commercial outcomes. The VP will also partner closely with the Centralized Marketing teams, activating shared capabilities to deliver against business priorities.

Responsibilities

• Serve as the primary marketing partner to the Business Unit President and leadership team

• Translate business strategy, financial targets, and product priorities into clear product marketing direction

• Represent the Business Unit in enterprise planning, prioritization, and governance forums

• Ensure alignment between marketing efforts and revenue, pipeline, and growth objectives

• Provide ongoing strategic input into business planning and performance discussions

Requirements

• Experience 15+ years of experience in product marketing, go-to-market leadership, or related roles, with a strong track record of driving commercial outcomes

• Proven experience acting as a senior partner to business leadership, influencing strategy and aligning cross-functional execution

• Deep expertise in product positioning, messaging, and go-to-market strategy, including leading complex product launches and lifecycle management

• Demonstrated success operating in matrixed organizations, coordinating across multiple teams without direct ownership of execution resources

• Strong understanding of sales processes and commercial dynamics, with experience aligning marketing to sales execution and customer engagement. Understanding and use of sales tools (e.g. Seismic) is a plus

• Experience partnering with growth, analytics, and execution teams to deliver integrated, cross-channel programs

• Track record of improving marketing effectiveness, speed, and alignment in complex environments

Qualifications

• Business-first mindset: Operates with a focus on revenue, growth, and customer impact—not just marketing activity

• Orchestrator mentality: Activates and aligns capabilities across the system rather than building siloed teams

• Executive presence: Engages credibly with Business Presidents and senior stakeholders, driving alignment and decision-making

• Customer-centric thinker: Grounds decisions in customer needs, journeys, and experience

• Collaborative leader: Builds strong, trust-based relationships across business and functional teams

• Continuous improvement mindset: Identifies and drives opportunities to improve performance, efficiency, and scalability

• Resilient and adaptable: Operates effectively under pressure, managing competing priorities and evolving business needs

Skills

• Strategic thinking and planning

• Product marketing and go-to-market strategy

• Leadership and team management

• Commercial and financial analysis

• Collaboration and stakeholder engagement

• Change management and organizational development

Benefits

Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 401(k) plan with company match (up to 4%). Company-funded pension plan. Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

Pay

$205,600.00 to $308,300.00

Schedule

N/A