VP, Product Marketing & Field Enablement

About the role

The VP, Product Marketing & Field Enablement is responsible for developing Swoop’s commercialization strategy, portfolio narratives, sales plays, and scalable enablement programs that empower Sales, Partnerships, and Client Success teams to accelerate growth across the Swoop portfolio.

This leader serves as the strategic bridge between Product, Commercial, Partnerships, and Marketing teams, ensuring Swoop’s solutions are effectively positioned, launched, adopted, and commercialized across life sciences brands, agencies, and strategic partners.

Duties and Responsibilities

• Strategic Go-to-Market Leadership
• Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities.
• Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives.
• Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership.
• Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption.
• Portfolio Positioning & Commercial Storytelling
• Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders.
• Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes.
• Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends.
• Field Enablement
• Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives.
• Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle.
• Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business outcomes.
• Strategic Commercialization & Sales Plays
• Lead development of repeatable commercial frameworks that connect Swoop’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges.
• Partner with Sales, Client Success, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth.
• Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities.
• Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable.
• Executive Engagement Programs
• Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs.
• Partner with Sales, Client Success, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth.
• Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling.
• Partner Enablement
• Lead commercialization support strategy for strategic partnerships and alliance programs.
• Equip Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position Swoop’s value proposition.
• Support partner onboarding, co-marketing initiatives, and joint commercialization efforts.
• Market Intelligence & Voice of Customer
• Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging healthcare marketing opportunities.
• Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership.
• Serve as a key advocate for market and customer needs throughout the organization.
• Cross-Functional Leadership
• Foster strong partnerships across Product, Engineering, Sales, Partnerships, Client Success, Analytics, and Marketing teams.
• Ensure alignment across the product lifecycle from ideation and development through launch, adoption, commercialization, and optimization.
• Act as a strategic connector between customer-facing teams and product organizations.
• Executive Communication
• Communicate strategic priorities, business performance, market insights, and commercialization outcomes to executive leadership.
• Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders.

Skills and Qualifications

• Proven experience in product marketing, especially within HealthTech and AdTech
• Healthcare Strategy Experience: Experience developing commercialization strategies for pharmaceutical manufacturers, healthcare agencies, and healthcare technology organizations.
• Pharmaceutical Commercial Storytelling: Deep expertise in commercial storytelling, executive presentations, and translating complex product portfolios into compelling client-centric narratives.
• Sales Leadership Partnership: Experience partnering with enterprise sales organizations and building scalable support models that balance sales autonomy with centralized enablement resources.
• Experience working in a fast growth sales-focused company.
• Experience integrating narratives and product portfolios through mergers and acquisitions is a plus.
• Excellent leadership and people management skills.
• Strong communication and interpersonal abilities and presentation skills.
• Demonstrated ability to work collaboratively across teams and with various levels of leadership.
• Effective project management skills with an ability to handle multiple projects simultaneously.
• Experience using AI to streamline workflows and enhance value for broader or specific customer segments.