VP, Product Marketing

About the role

Genesys is shaping the future of customer experience by bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. As VP of Product Marketing reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of the Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys. This role sits within the GM, Head of Product’s organization, and you will work closely with product and engineering leaders to understand the technology, influence how innovation is brought to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth. You will bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story, shaping market narratives, guiding product launches, refining keynotes, engaging customers, analysts, and the press, and making complex technology meaningful to both business and technical audiences. Practical experience applying AI to your own work and team workflows is expected, along with the ability to share concrete examples of what you’ve learned. As a leader, you will create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value.

Responsibilities

• Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
• AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
• Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
• Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
• Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
• Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
• Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.

Requirements

• 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform
• Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results
• Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts
• Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value