VP, Product Marketing
About the role
Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector, serving more than 5,000 clients worldwide. The company is seeking a VP of Product Marketing to turn product capabilities into market narratives that win enterprise deals and generate pipeline. In this role you will own positioning, messaging, go‑to‑market strategy, and sales enablement across the portfolio, partner closely with the CMO, CPO, and CRO, and build the product marketing function as Comply scales—establishing analyst relations, competitive intelligence, and customer marketing while leading the team. You’ll love this role if you’re a storyteller and an operator who can set positioning strategy and still ship briefs, battlecards, and launches, measuring success by pipeline and revenue rather than activity alone.
Responsibilities
- Own differentiated positioning and messaging across Comply’s product portfolio, tailored to the buyer segments and personas in financial services and compliance.
- Lead integrated go‑to‑market strategy for new product launches, market expansions, and upsell motions, in lockstep with Sales, Product, and Demand Generation.
- Serve as Demand Generation’s strategic partner on ICP segmentation and messaging, translating positioning into campaign briefs, content direction, and audience‑targeting frameworks.