VP of Product Marketing ( adtech experience required)

About the role

We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.

Key Responsibilities

• Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
• Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader
• Stay ahead of emerging fraud tactics, regulatory changes, and market trends
• Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
• Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations
• Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities
• Support global marketing initiatives while ensuring regional relevance and adaptation
• Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance
• Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
• Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities

Required Experience & Background

• 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles
• Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
• Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
• Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets
• Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
• Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies
• Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
• Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
• Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)
• Exceptional communication and storytelling abilities with proven success creating compelling product narratives
• Strong analytical mindset with comfort working with data, metrics, and performance indicators
• Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude
• Experience presenting to C-level executives and technical audiences alike
• Comfortable working across time zones to collaborate with global teams
• Track record of success in fast-paced, high-growth technology companies
• Experience with AI/ML applications in fraud prevention or trust and safety
• Understanding of mobile ecosystem challenges for fraud detection
• Established relationships with advertising industry stakeholders
• Experience managing or mentoring product marketing teams
• Background in enterprise security or payment fraud prevention

Health & Wellbeing

• Medical, dental, and vision insurance — 100% of employee premiums covered by Pixalate, 50% for dependents
• Generous parental leave and maternity leave
• Unlimited PTO

Financial

• 401(k)
• Employee referral bonus program
• Monthly internet reimbursement

Work Style

• Remote-first — work from the DC or NY metro area
• Casual, flexible work environment
• Annual team events
• Clear path to sales leadership as Pixalate’s team grows
• International and Domestic Travel