VP Of Marketing-Beauty/CPG-LA

About the role

We are seeking a strategic, growth-minded Vice President of Marketing to lead the next stage of commercial expansion for a professional aesthetics organization. This executive will shape and execute a high-impact marketing vision focused on growing practitioner engagement, deepening account utilization, and elevating the brand across a national network.

Responsibilities

• Develop and execute an integrated B2B marketing strategy that drives account acquisition, retention, expansion, and practitioner engagement.
• Build lifecycle programs supporting customer onboarding, activation, utilization, reactivation, and long-term account growth.
• Lead segmentation and targeting initiatives informed by customer behavior, purchase patterns, utilization trends, lifecycle stages, and engagement data.
• Oversee demand generation, digital marketing, content strategy, events, education marketing, brand initiatives, and sales enablement.
• Partner closely with Sales leadership to create field-ready campaigns, account insights, and programs that strengthen commercial execution.
• Collaborate with Education leadership to advance practitioner training, peer-to-peer learning, advocacy, and professional community initiatives.
• Establish marketing performance standards through dashboards, attribution models, testing frameworks, and ongoing optimization.
• Recruit, develop, and lead a high-performing marketing team while managing external agency and vendor relationships.

Requirements

• 10+ years of progressive marketing experience, including senior leadership responsibility in B2B, healthcare, aesthetics, beauty, medical device, professional services, or a related industry.
• A demonstrated record of building and executing growth-focused marketing strategies within complex customer ecosystems.
• Deep experience with CRM platforms, marketing automation, lifecycle marketing, segmentation, and performance analytics; HubSpot experience is strongly preferred.
• Proven ability to partner with sales organizations and connect marketing investments to measurable commercial outcomes.
• Strong strategic judgment, communication skills, team leadership capabilities, and cross-functional influence.
• An analytical, resourceful, and action-oriented leadership style with a high degree of ownership and urgency.