VP, Brand Marketing

About the role

The Vice President of Brand Marketing at Guitar Center is responsible for evolving the brand strategy across all customer touchpoints. This role requires a deep understanding of how to define a clear, differentiated point of view that resonates with musicians and ensures consistency, relevance, and emotional impact across various channels and experiences.

Responsibilities

• Own and evolve Guitar Center’s brand strategy and positioning, defining a clear, differentiated point of view that resonates with musicians and guides messaging, tone, and creative expression across all channels and experiences.

• Lead end-to-end brand campaign planning and execution, aligning paid, owned, and earned efforts to deliver cohesive, customer-centric experiences that ladder up to a unified brand narrative.

• Own and elevate Guitar Center’s retail marketing and in-store brand experience, defining the role of physical stores within the broader omnichannel ecosystem and ensuring every location is a powerful, musician-first expression of the brand.

• Partner with Digital Marketing and Creative to align brand strategy with performance goals while guiding creative excellence within clear brand guardrails.

• Build, inspire, and scale a high-performing brand marketing organization, establishing clear priorities, processes, accountability, and success metrics across brand-led initiatives and workstreams.

Qualifications

• 12+ years of progressive experience in brand marketing, with senior leadership experience in retail, consumer brands, and culturally driven organizations.

• Deep experience leading brand strategy across omnichannel environments, including physical retail, e-commerce, mobile, social and owned media.

• Strongly Preferred: Experience in retail, omnichannel, or specialty consumer categories.