VP of Brand Marketing

Responsibilities

• Own and evolve the brand strategy, including positioning and creative systems
• Drive upper-funnel brand growth through effective storytelling and innovative marketing
• Transform the company into a social-first content creator to boost audience engagement
• Lead Integrated Marketing and Social teams to ensure cohesive, on-brand execution
• Measure and drive social audience growth and engagement to accelerate brand momentum
• Plan and synchronize marketing calendars, aligning campaigns and content across all departments

Qualifications

• 15+ years of brand marketing experience, preferably in CPG or similar fields
• Proven expertise in organic brand building via social media and influencer marketing
• Strong understanding of consumer-facing brands and scaling techniques
• Experience in creating and maintaining brand voice and creative systems
• Ability to lead cross-functional teams in social media and integrated marketing
• Comfortable operating within a fast-paced, culturally dynamic environment
• Genuine passion for youth sports and community engagement

Benefits

• Unlimited vacation policy for work-life balance
• Paid volunteer opportunities to give back to the community
• Technology stipend to maintain up-to-date equipment
• WFH stipend to enhance home office comfort
• Monthly wellness and learning stipends
• Comprehensive health benefits including family coverage
• Retirement savings options with immediate company match
• Generous company-paid parental leave and family building benefits
• Teammate discounts through DICK'S Sporting Goods